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Motorsport.com Launches New Digital Platform in China

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Motorsport.com Launches New Digital Platform in China
Oct 22, 2015, 1:00 AM

Motorsport.com expands it's presence in Asia with Chinese-based digital platform.

Chinese flag
Motorsport.com logo
Nelson Piquet Jr., China Racing
A Chinese Dragon
Chinese pre-race activities
Champion Nelson Piquet Jr., China Racing
Charles Bradley, Motorsport.com editor in chief
Chinese flag in the paddock.

MIAMI – (Oct. 22, 2015) Motorsport.com LLC, a technologically advanced international network of online motorsports content, today announced its presence in Asia with the launch of the Chinese-based digital platform, Motorsport.com – CHINA (cn.motorsport.com).

The announcement leverages 2015 FIA Formula E world champion NEXTEV Team China Racing’s joint venture investment in Motorsport.com to provide online motorsports content, video and interactive multimedia in Asia.

Motorsport.com offers the global delivery of online motorsport news, digital images and video in 15 editions and 11 native languages.

“With the number of internet users in China set to surpass the 700 million[i] mark over the next year, gaining entrance into market with our partner NEXTEV TCR will allow the growing number of race fans in Asia the opportunity to enjoy our industry-leading motorsports content,” said Charles Bradley, editor in chief, Motorsport.com.

“Although motorsport in China is relatively young in terms of its history, Shanghai has hosted a Formula 1 Grand Prix for a dozen years already. By building brand and content awareness in China, Motosport.com will further leverage its editorial assets with sister companies Motor1.com and Motorsport.tv to provide the most comprehensive coverage in the world.”

Today’s announcement supports Motorsport.com’s strategic global business plan in becoming the fastest-growing motorsports digital platforms in the world providing worldwide, multimedia coverage in over 180 countries this year.

Motorsport.com – CHINA, will provide Asian fans of auto racing up-to-the-minute news, in-depth analysis and unique interactive and multimedia content, including images, graphics, videos and live streams – all in native tongue.

 “I am a loyal reader of Motorsport.com and it is always my passion to start a Chinese version to serve millions of racing fans in China and other countries,” said Steven Lu, owner, Team China Racing. “We will make sure that the quality of Chinese content on motorsport.com – CHINA will be to a high standard, and it is great honor to work with many talented motorsport journalists around the world.”

About Motorsport.com

Formed in 1994, Motorsport.com is a technologically advanced international network of online motorsports content featuring world-class digital distribution, video and interactive multimedia worldwide with news bureaus in 15 countries in 11 different languages, 24 hours a day, seven days a week.

Websites             www.motorsport.com
                             www.worldcarfans.com
                             www.motor1.com 
                             www.motorsport.tv 
                             www.360racing.com
Facebook            www.facebook.com/motorsportcom
Twitter                 twitter.com/Motorsport

For more information contact:

Scott Sebastian: M +1 312.519.5040
Email: scott.sebastian@motorsport.com
Vice President of Public Relations and Marketing

 

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[i]According to a study conducted by the McKinsey Global Institute

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