Motorsport Network expands in Middle East & North Africa with new joint venture

London, UK – 27 June 2019: Motorsport Network, the integrated digital platform that is the global destination for automotive and motorsport fans, is delighted to announce further expansion in the Middle East and North Africa region, with the creation of a joint venture with Triangle Media.

Motorsport Network expands in Middle East & North Africa with new joint venture

Triangle Media is a Middle East communication and event management company operating for motorsport and automotive event organizers. The partnership adds a strong new strategic arm to the business at a time when motorsport activity is blossoming in the region, with increasing number of top level international series hosting rounds there.

There are two F1 Grands Prix in Abu Dhabi and Bahrain, MotoGP in Qatar while Saudi Arabia adds the legendary Dakar rally in 2020 to its roster that already includes the Riyadh Formula E race. It is becoming an increasingly important market for brands and OEMs involved in the sport to activate in.

#326 Toyota: Peter van Merksteijn, Eddy Chevaillier

#326 Toyota: Peter van Merksteijn, Eddy Chevaillier

Photo by: LAT Images

Oliver Rowland, Nissan e.Dams, Nissan IMO1

Oliver Rowland, Nissan e.Dams, Nissan IMO1

Photo by: Malcolm Griffiths / LAT Images

Under the terms of the agreement, Motorsport Network and Triangle Media will localise the whole range of products, services and digital destinations operated by Motorsport Network, for the Middle East region and North Africa. This will include Motorsport Network properties across Racing, Automotive, Live experiences and Esports. Not only will the newly formed company leverage Motorsport Network’s market-leading media coverage of international motorsport & automotive content to the region, but it will also showcase a wide array of local motorsport and automotive events.   

The newly formed properties and data-enabled inventory will represent a unique opportunity for local and global advertisers to tap into a highly qualified and engaged audience in the MENA region.

Yavor Efremov, Motorsport Network CEO said, “The Middle East region is a land of motorsport and automotive passion: With two Formula 1 GPs, a MotoGP race, Formula E and now the Dakar rally as well as international car shows, and many other events, there was no doubt we had to strengthen our position in this region, to fuel the passion of Middle East fans and leveraging our partnerships while contributing to raise the profile and coverage of regional events on the international scene.

Ahmed Al Shehhi, Triangle Mediaco-founder said, “We are proud to partner with Motorsport Network. Together we are building a go-to-market platform for the entire motorsport and automotive regional ecosystem, as well as a destination for international advertisers. We are thrilled by the vast opportunity lying in front of us.

shares
comments
Last chance to back Piola’s Fine Art Kickstarter campaign

Previous article

Last chance to back Piola’s Fine Art Kickstarter campaign

Next article

Funding search continues for new $52 million Bathurst circuit

Funding search continues for new $52 million Bathurst circuit
Load comments
The one-time Schumacher rival rebooting his career Down Under Prime

The one-time Schumacher rival rebooting his career Down Under

Joey Mawson made waves in the middle of the last decade, beating future Haas Formula 1 driver Mick Schumacher - among other highly-rated talents - to the 2016 German F4 title. A run in F1's feeder GP3 category only caused his career to stall, but now back in Australia Mawson's S5000 title success has set that to rights

General
May 20, 2021
Why Todt’s FIA successor could be cut from the same cloth Prime

Why Todt’s FIA successor could be cut from the same cloth

Jean Todt has signalled that he will not stand for re-election as FIA president. Mark Gallagher analyses the strong credentials of one potential successor…

General
May 2, 2021
The lesson football’s would-be wreckers could learn from racing Prime

The lesson football’s would-be wreckers could learn from racing

OPINION: The greed-driven push for a European Super League that threatened to tear football apart is collapsing at the seams. Motor racing's equivalent, the football-themed Superleague Formula series of 2008-11, was everything that the proposed ESL never could be.

General
Apr 21, 2021
The real-life racing rogues stranger than fiction Prime

The real-life racing rogues stranger than fiction

The forthcoming Netflix film linking the world of underworld crime and motorsport plays on a theme that isn't exactly new. Over the years, several shady figures have attempted to make it in racing before their dubious dealings caught up with them.

General
Jan 31, 2021
The cherished curios kept by motorsport's professionals at home Prime

The cherished curios kept by motorsport's professionals at home

Keeping trophies and momentos of key triumphs is par for the course for motorsport professionals, but what are the most cherished souvenirs picked up by the drivers and engineers who have seen and done it all?

General
Dec 26, 2020
Why motorsport should consider a mid-week future Prime

Why motorsport should consider a mid-week future

International motorsport has been the preserve of weekends, but the pandemic forced Formula E to get creative with its Berlin season finale as four races were held mid-week. Should FE and other series break with tradition and repeat the experiment?

General
Oct 5, 2020
How pragmatic principles made Ron Tauranac a design legend Prime

How pragmatic principles made Ron Tauranac a design legend

Jack Brabham's 1966 world championship campaign in his eponymous car was also a defining moment in the career of designer Ron Tauranac, who would apply the same ethos to his ultra-successful production racing car business, Ralt.

General
Jul 23, 2020
The ingrained failure motorsport must fix to avoid 'turf wars' Prime

The ingrained failure motorsport must fix to avoid 'turf wars'

OPINION: The FIA has warned that the major motorsport championships must not get engaged in 'turf wars' when it comes to the urgent need to re-organising the 2020 calendars, but there are tedious past problems that must be addressed to satisfy all.

General
May 3, 2020