Motorsport Network Italy acquires GPOne.com
One of Italy’s leading motorcycle publications to boost the two-wheel editorial offering.
London, 16th April 2021 – Motorsport Network Italy, the Italian arm of Motorsport Network, has expanded its offering to motorbike enthusiasts and industry with the recent acquisition of GPOne.com, one of Italy’s leading motorcycle publications.
The acquisition grows Motorsport Network’s motorbike influence in one of Europe’s biggest markets, where the fanbase and interest in the two-wheeled discipline are strong. Collectively, the Network generates significant traffic and reach on MotoGP, World Superbike, and other motorcycle content across Autosport.com, Motorsport.com, and the newly acquired GPOne.com.
Motorsport Network’s 56-million monthly users will benefit from the 30 years of experience GPOne’s founder, Paolo Scalera, and his team will bring. Scalera remains both as a minority shareholder and retains his current role of Director and Editor in Chief of the publication, joining the Motorsport Network team. With his longstanding expertise and great rapport in the motorbike industry, GPOne will retain its access to the latest news from the ground as it happens.
GPOne’s acquisition fits perfectly into Motorsport Network’s current growth plan as The Network increases its offerings both internationally – through localized editions of pre-existing publications – and through the content that is available to its users. The new publications bring additional content and more information and entertainment for audiences to be introduced to different motorsport disciplines through the written medium.
The increase in Motorsport Network’s motorbike content will not stop at the new publications, however. There are plans to increase offerings through Motorsport Network’s online ticketing platform MotorsportTickets.com as the world begins to open up after the pandemic and spectators want to return to the track.
Oliver Ciesla, Chief Operation Officer, Motorsport Network said: “We welcome Paolo Scalera and his entire team to Motorsport Network. As a result of the co-operation with GPOne, our followers will benefit from the long-standing expertise of an increased editorial team. We will be in the position to offer motorbike fans more content than ever and we will enjoy synergies from using such content across our entire network. Our advertising partners will benefit from further increased reach in the target group of motorbike drivers and fans.”
Filippo Salza, President Automotive at Motorsport Network: “The collaboration with GPOne.com follows our strategy to reach an even higher number of bikers and scooter riders. Both GPOne.com and OmniMoto.it was constantly providing excellent editorial motorcycle content and videos to its followers in the past. Our newly merged team will continue to write about bikes and scooters as they always have but bringing our content to a much larger audience.”
Paolo Scalera, Director and Founder of GPOne.com said: “From my joy of writing about speed and portraying that emotion through the written word, GPOne.com has been founded with the principle of being present where such emotions are. Now, after 20 years as an independent publisher, with GPOne.com I will join the global market leader. Synergy from this integration will help us grow faster and the collaboration that will grant even better content to our users.”
For more information, please contact:
Ravi Pankhania, Motorsport Network - Ravi.Pankhania@motorsport.com
About Motorsport Network
Every month over 56 million dedicated users visit a Motorsport Network digital property, to buy, to learn, to be entertained, or simply to feed their passion for cars and racing.
We sit at the heart of the Racing and Automotive industries and provide authoritative thought leadership as well as unique experiences to our customers. We take them on a customer journey that encompasses news and insights, events, tickets, games, and eSports, so we leverage the network effect to add value to their experience. We use our in-house technology and modern data tools to continuously test, learn, and improve. Our processes, content creation, and products are constantly evolving to better serve our audience.
To read all Motorsport Network announcements, please click here.
Bennetts British Superbike Championship launches dedicated channel on Motorsport.tv
FIA reveals details of "groundbreaking" electric GT category
Rating the best drivers of the century so far
Autosport's Top 50 feature has been a staple of the magazine for the past two decades since its first appearance in 2002. Here are the drivers that have featured most prevalently during that time
The best motorsport moments of 2021
Motorsport produced one of its greatest years of all-time in 2021 despite a backdrop of ongoing COVID-19 challenges and an ever-changing racing landscape. Through the non-stop action Motorsport.com has collected the finest moments from the past 12 months to highlight the incredible drama and joy motorsport generates.
The racing comeback artists who resurrected long-dormant careers
Making it in motorsport can be tough, and sometimes drivers move elsewhere before their best chance arrives. Here are some of those who made it back
The one-time Schumacher rival rebooting his career Down Under
Joey Mawson made waves in the middle of the last decade, beating future Haas Formula 1 driver Mick Schumacher - among other highly-rated talents - to the 2016 German F4 title. A run in F1's feeder GP3 category only caused his career to stall, but now back in Australia Mawson's S5000 title success has set that to rights
Why Todt’s FIA successor could be cut from the same cloth
Jean Todt has signalled that he will not stand for re-election as FIA president. Mark Gallagher analyses the strong credentials of one potential successor…
The lesson football’s would-be wreckers could learn from racing
OPINION: The greed-driven push for a European Super League that threatened to tear football apart is collapsing at the seams. Motor racing's equivalent, the football-themed Superleague Formula series of 2008-11, was everything that the proposed ESL never could be.
The real-life racing rogues stranger than fiction
The forthcoming Netflix film linking the world of underworld crime and motorsport plays on a theme that isn't exactly new. Over the years, several shady figures have attempted to make it in racing before their dubious dealings caught up with them.
The cherished curios kept by motorsport's professionals at home
Keeping trophies and momentos of key triumphs is par for the course for motorsport professionals, but what are the most cherished souvenirs picked up by the drivers and engineers who have seen and done it all?