Subscribe

Sign up for free

  • Get quick access to your favorite articles

  • Manage alerts on breaking news and favorite drivers

  • Make your voice heard with article commenting.

Motorsport prime

Discover premium content
Subscribe

Edition

Australia
Till Bechtolsheimer, Lola Cars
Prime
Special feature

Why romanticism isn't the key factor in Lola’s racing return

The iconic Lola name is being relaunched after it was taken over by new ownership. Part of that reboot is a planned return to racing, though the exact details of this are still to be finalised - though its new owner does have a desire to bring the brand back to the Le Mans 24 Hours. But romanticism doesn't appear to be the driving force behind this renewed project...

The idea grew out of passion and a love for motorsport. The new owner of Lola reveals that his initial thought when he realised the iconic British race car constructor was up for sale was to rescue it from the dustbin of history. But then, Till Bechtolsheimer the businessman kicked in. He reckons there might just be a niche to be carved for an established brand in a changing motorsport landscape.

“The idea of one of the really iconic motorsport brands being consigned to the history books was a really sad thought,” says Bechtolsheimer, who runs an investment company in New York during the week and races an Acura in the IMSA SportsCar Championship at the weekends. “The initial motivation was a romantic idea that could I play a small part in preventing that from happening, from preventing Lola disappearing and helping give it a new lease of life. What gave me the confidence to go through with it is a bit of a different story.”

Previous article Porsche drama prompts rule change
Next article Ambrose-run Combine returns for 2023

More from Gary Watkins

Ferrari starts 2024 WEC season with no performance upgrades

Ferrari starts 2024 WEC season with no performance upgrades

WEC WEC
Losail

Ferrari starts 2024 WEC season with no performance upgrades Ferrari starts 2024 WEC season with no performance upgrades

Heavy Toyota car "struggling a lot" with tyre woes in WEC Prologue

Heavy Toyota car "struggling a lot" with tyre woes in WEC Prologue

WEC WEC
Losail Prologue

Heavy Toyota car "struggling a lot" with tyre woes in WEC Prologue Heavy Toyota car "struggling a lot" with tyre woes in WEC Prologue

WEC Qatar Prologue: Penske Porsche heads final pre-season test session

WEC Qatar Prologue: Penske Porsche heads final pre-season test session

WEC WEC
Losail Prologue

WEC Qatar Prologue: Penske Porsche heads final pre-season test session WEC Qatar Prologue: Penske Porsche heads final pre-season test session

Porsche delays plans to introduce revised 963 LMDh engine

Porsche delays plans to introduce revised 963 LMDh engine

WEC WEC
Losail Prologue

Porsche delays plans to introduce revised 963 LMDh engine Porsche delays plans to introduce revised 963 LMDh engine

WEC Qatar Prologue: Jota Porsche remains quickest in second session

WEC Qatar Prologue: Jota Porsche remains quickest in second session

WEC WEC
Losail

WEC Qatar Prologue: Jota Porsche remains quickest in second session WEC Qatar Prologue: Jota Porsche remains quickest in second session

WEC Qatar Prologue: Jota Porsche fastest in delayed first session

WEC Qatar Prologue: Jota Porsche fastest in delayed first session

WEC WEC
Losail Prologue

WEC Qatar Prologue: Jota Porsche fastest in delayed first session WEC Qatar Prologue: Jota Porsche fastest in delayed first session

Vasselon appointed to new role as Toyota prepares for hydrogen Le Mans entry

Vasselon appointed to new role as Toyota prepares for hydrogen Le Mans entry

WEC WEC

Vasselon appointed to new role as Toyota prepares for hydrogen Le Mans entry Vasselon appointed to new role as Toyota prepares for hydrogen Le Mans entry

Why Rossi's serious approach to car racing in 2024 may create a dilemma

Why Rossi's serious approach to car racing in 2024 may create a dilemma

Prime
Prime
WEC WEC

Why Rossi's serious approach to car racing in 2024 may create a dilemma Why Rossi's serious approach to car racing in 2024 may create a dilemma

Sign up for free

  • Get quick access to your favorite articles

  • Manage alerts on breaking news and favorite drivers

  • Make your voice heard with article commenting.

Motorsport prime

Discover premium content
Subscribe

Edition

Australia