Grand-Am
Duno signs personal sponsor
SONY LATIN AMERICA AND MILKA DUNO SIGN ENDORSEMENT AGREEMENT FOR XPLOD PRODUCTS Agreement makes Duno the first spokesperson for a Sony product line in the region CIUDAD MEXICO, March 3, 2006 -- Sony Latin America's product division ...
Published: Mar 4, 2006, 6:15 PM
Copy link
Share on Viber
SONY LATIN AMERICA AND MILKA DUNO SIGN ENDORSEMENT AGREEMENT FOR XPLOD PRODUCTS
Agreement makes Duno the first spokesperson for a Sony product line in the region
CIUDAD MEXICO, March 3, 2006 -- Sony Latin America's product division for automobile entertainment systems announced this week that an agreement was signed with professional race car driver Milka Duno to become the spokesperson for the Xplod product line for the Latin America region.
"We are proud to work with Milka," said Alfredo Fuchs, Senior Marketing Manager for Mobile Electronics of Sony Latin America. "Although it is the first time Sony Xplod Latin America has hired an athlete as a spokesperson, we believe Milka combines the perfect balance between talent, knowledge and appearance that makes her an effective representative for our products. Her successful professional career in a sport dominated by male competitors sets her aside as an inspiring figure for our customers."
"It is a great honor for me to represent Sony's Xplod brand of automobile electronic products in Latin America. I love listening to music when I'm in the car, and now I can take it to the limit! It is a thrill to work with the Sony Latin America team and to get to know their dealers and customers," said Milka Duno.
Born in Venezuela, Milka speaks three languages and is a qualified Naval Engineer with four master degrees - earning the last three simultaneously. Milka started racing professionally in 2000, becoming the first Latin American female race car driver to achieve "expert" classification and the only Latina currently competing in the highest ranks in motorsports. Milka has been featured on the cover of numerous magazines and has received countless accolades for her sporting and personal achievements.
Milka is in her third straight season in the Grand American Rolex Sports Car Series. She will compete with teammate Marino Franchitti and the CITGO Racing by SAMAX team at the wheel of the #11 Pontiac Riley Daytona Prototype. Her second race of the 2006 season is this weekend, Saturday, March 4, at the Autodromo Hermanos Rodriguez in Mexico City.
As part of her contribution to Sony, Milka will visit a number of countries in Latin America to promote the Xplod Products. Her itinerary will be announced shortly.
Regarding Sony Corporation
Sony Corporation of America is a leading manufacturer of audio, video, communications, and information technology products for the consumer and professional markets. Its music, motion picture, television, computer entertainment, and online businesses make Sony one of the most comprehensive entertainment companies in the world. Sony recorded consolidated annual sales of approximately $67 billion for the fiscal year ending March 31, 2005. You may visit the Sony Corporation website at www.sony.net/. In Latin America Sony has a regional office in Miami, Florida, and subsidiaries in numerous countries, including Argentina, Brasil, Chile, Colombia, Ecuador, Mexico, Panama, Peru, Puerto Rico and Venezuela. You may visit the Sony Latin America website at www.sony-latin.com/index_.crp.
-www.milkaduno.com.
We want your opinion!
What would you like to see on Motorsport.com?
Take our 5 minute survey.
- The Motorsport.com Team
Read and post comments
Read also :
Share Or Save This Story
Copy link
Share on Viber
Previous article Mexico City: Howard-Boss Motorsports race report
Next article Mexico City: Frisselle Racing qualifying report
Top Comments
There are no comments at the moment. Would you like to write one?
View More & Comment
More from
Marino Franchitti
Di Grassi, Franchitti to race for Mazda at Petit Le Mans
IMSA
IMSA
Road Atlanta
Di Grassi, Franchitti to race for Mazda at Petit Le Mans
Marino Franchitti seeking new U.S. opportunities
IMSA
IMSA
Marino Franchitti seeking new U.S. opportunities
Franchitti gets Mazda prototype seat for Sebring 12h
IMSA
IMSA
Sebring
Franchitti gets Mazda prototype seat for Sebring 12h
Latest news
Ricky Stenhouse explains his side of Michael McDowell conflict
NASCAR Cup
NAS NASCAR Cup
Charlotte II
3 h
Ricky Stenhouse explains his side of Michael McDowell conflict
Barnes: Why IndyCar’s updated licensing system fails its own integrity test
IndyCar
Indy IndyCar 4 h
Barnes: Why IndyCar’s updated licensing system fails its own integrity test
Why NASCAR is not penalizing Stenhouse, McDowell for post-race theatrics
NASCAR Cup
NAS NASCAR Cup
Charlotte II
5 h
Why NASCAR is not penalizing Stenhouse, McDowell for post-race theatrics
Dale Jr. explains why he doesn't use 'Earnhardt' in his signature
NASCAR Cup
NAS NASCAR Cup 6 h
Dale Jr. explains why he doesn't use 'Earnhardt' in his signature
Subscribe and access Motorsport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.
You have 2 options:
- Become a subscriber.
- Disable your adblocker.
Subscribe now Already subscribed? Sign in here
Already disabled your adblocker?
Reload page
Manage Alerts
Subscribe