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Cobalt Group to Sponsor Cindy Lux
The Cobalt Group sponsors emerging female race car driver SEATTLE - The Cobalt Group, a leading provider of Internet marketing solutions for automotive dealerships and manufacturers, announces that it will be the major sponsor for Portland-based ...
Edited: Apr 15, 2002, 11:45 PM
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The Cobalt Group sponsors emerging female race car driver
SEATTLE - The Cobalt Group, a leading provider of Internet marketing solutions for automotive dealerships and manufacturers, announces that it will be the major sponsor for Portland-based racer Cindi Lux in the Women's Global GT series. Lux is among the most accomplished racers in the series, and her impressive resume includes track records at seven different racing venues, 51 wins, 32 pole positions, and countless podium finishes.
The series, which runs in conjunction with the American LeMans series, was created exclusively for women racers. The drivers run identical Panoz GT cars in a unique and challenging format. With the sponsorship, Lux's Hahn Performance Group Racing Team will carry the Cobalt logo for the rest of the season.
"I'm very excited to have The Cobalt Group as a major sponsor," said Lux of the agreement. "Cobalt's track record of helping the auto industry take advantage of the power of the Internet is tremendous, and all of their people are very enthusiastic about motor-racing. It is a great partnership."
Cobalt's support of Lux and The Hahn Performance Group team will commence at this weekend's series event at Sears Point Raceway.
Lux will look to build on her third-place finish at the first race of the year at Road Atlanta. "It's an honour to work with such a first-class company. They are the best in their industry and now it's time for me to be the best on the racetrack. "
Diane Wetherington, vice president of marketing for The Cobalt Group was equally enthusiastic, "Cindi's passion for the Women's Global GT Series and motor-racing appealed to us. Cindi's rise as a leading female racecar driver in this new series is similar to Cobalt's emergence as a cutting-edge Internet marketing company in the auto industry. We're thrilled to support her in her endeavors and have her represent Cobalt in the industry. "
The Cobalt Group provides Internet marketing and data aggregation services to automobile dealerships, multi-franchise dealer groups and manufacturers. Cobalt's services include comprehensive Web site design, development and maintenance, data extraction and aggregation, Internet advertising, training and technical support. Cobalt is the manufacturer-endorsed provider of dealer Web sites for 12 manufacturers in the U.S. and its clients include over 50 of the 100 largest dealer groups in the United States.
Cobalt employs 300 people, is headquartered in Seattle, WA and has offices in Portland, OR and Austin, TX.
The Cobalt Group, Inc. and Cobalt are trademarks of The Cobalt Group. DealerNet is a registered trademark of The Cobalt Group.
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