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IMSA launches Roku channel featuring on-demand race broadcasts

IMSA has announced the launch of its own Roku channel, with on demand race broadcasts from its various series.

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The channel includes on-demand race broadcasts from IMSA WeatherTech SportsCar Championship, Continental Tire SportsCar Challenge, IMSA Prototype Challenge Presented by Mazda, Porsche GT3 Cup Challenge USA by Yokohama and Ultra 94 Porsche GT3 Cup Challenge Canada by Yokohama are all part of the lineup.

Additional on demand content includes qualifying sessions from the WeatherTech Championship, and other features such as the post-race “Sights and sounds” and “A lap around…” videos.

The content has been produced by IMSA Productions which has accrued 11 Telly Awards over the past two years.

IMSA’s VP of marketing, David Pettit said: “We couldn’t be prouder of the video content that our IMSA Productions team produces on a weekly basis, and this IMSA Roku channel presents a unique opportunity to get that content in front of a new audience.

“We wouldn’t have launched this channel if we couldn’t do it the right way and that includes providing our fans and prospective new fans with compelling video content across the board.”

Roku pioneered streaming for the TV, and is said to have 15 million monthly active accounts. The IMSA content can be found by search for “IMSA” in the Roku Channel Store.

IMSA also has recently made its IMSA TV video player Chromecast-compatible, allowing fans to stream video content directly from their mobile phone, tablet or personal computer to the TV.

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