CHAMPCAR/CART: Team Kool Green gets new colors

INDIANAPOLIS - Same drivers, same team, same sponsor, different - read bright - new colors. Team Kool Green is still exactly that, but will be wearing some new paint and graphics on its Reynard-Hondas as its longstanding sponsor, Brown & ...

CHAMPCAR/CART: Team Kool Green gets new colors

INDIANAPOLIS - Same drivers, same team, same sponsor, different - read bright - new colors.

Team Kool Green is still exactly that, but will be wearing some new paint and graphics on its Reynard-Hondas as its longstanding sponsor, Brown & Williamson Tobacco Corp., tries to breathe some marketing magic on its menthol-flavored cigarettes.

The wraps are off.
Photo by Greg Gage.

Beginning with the next round of the CART FedEx Championship at the Milwaukee Mile, TGK's teams will be showing their new colors. Paul Tracy will continue to carry the familiar bright green of Kool Filter Kings, but Dario Franchitti and crew will adopt a new blue-and-silver livery promoting Brown & Williamson's new Kool Milds brand.

Kool, the tobacco industry's first menthol-flavored product, debuted in 1936. Brown & Williamson division vice president Ludo Cremers said the packaging and graphics changes, along with the Kool Milds brand, are aimed at recovering lost market share.

"Our TKG partnership has seen a great deal of consistency," Cremers said. "But there are significant changes focusing on our Kool brands."

The new colors for Dario Franchitti's car.
Photo by Greg Gage.

The announcement was made Friday at TGK's headquarters in Indianapolis.

TKG founder and CEO Barry Green saluted Brown & Williamson for supporting his team since 1997, expanding its involvement to two-car sponsorship the following year.

"Over the years, while there have been some changes to the team, Brown & Williamson has been our partner with great consistency," Green said.

Tracy opted for humor.

"Now he (Franchitti) won't have to worry about being mistaken for me by CART officials ever again."

Franchitti and Tracy finished seventh and 14th, respectively, in last year's CART FedEx Championship. They will start side-by-side in 28th and 29th spots in Sunday's Indianapolis 500. TKG is mounting a three-car effort at the Indy Racing League's signature event with a Motorola/Archipelago-backed entry for Michael Andretti gridded 25th.

shares
comments
IRL: Indy 500 - Why all bets are off

Previous article

IRL: Indy 500 - Why all bets are off

Next article

IRL: A. J. Foyt gets his own cereal box

IRL: A. J. Foyt gets his own cereal box
Load comments
IndyCar’s longest silly-season is still at fever pitch Prime

IndyCar’s longest silly-season is still at fever pitch

The 2021 IndyCar silly season is one of the silliest of all, but it’s satisfying to see so many talented drivers in play – including Callum Ilott. David Malsher-Lopez reports.

IndyCar
Sep 11, 2021
IndyCar young guns are great, but the elders aren’t done yet Prime

IndyCar young guns are great, but the elders aren’t done yet

The ace 20-somethings in IndyCar have risen to become title contenders, but the best of the series veterans are digging deep and responding – and will continue to do so over the next couple of years, says David Malsher-Lopez.

IndyCar
Aug 20, 2021
The F1 champion who became an Indy king in his second career Prime

The F1 champion who became an Indy king in his second career

Emerson Fittipaldi’s decision to go racing with his brother led to him falling out of F1, but he bloomed again on the IndyCar scene. NIGEL ROEBUCK considers a career of two halves

Formula 1
Jul 31, 2021
The lasting legacy of a fallen Indy car rookie Prime

The lasting legacy of a fallen Indy car rookie

Jeff Krosnoff was plucked out of obscurity to become a respected and highly popular professional in Japan, and then got his big break in CART Indy car for 1996. But a tragic accident at Toronto 25 years ago cut short a promising career and curtailed his regular teammate Mauro Martini's passion for racing.

IndyCar
Jul 14, 2021
The winners and losers in IndyCar 2021 – Mid-season review Prime

The winners and losers in IndyCar 2021 – Mid-season review

At the halfway point in the 2021 NTT IndyCar Series season, we've had seven winners in eight races, spread between five teams – none of them Team Penske. In this unusual season, even by IndyCar standards, who’s excelling and who’s dragging their heels? David Malsher-Lopez reports.

IndyCar
Jun 18, 2021
The joy that exposes F1’s key weakness Prime

The joy that exposes F1’s key weakness

Long-awaited wins for ex-Formula 1 drivers Marcus Ericsson and Kevin Magnussen in IndyCar and IMSA last weekend gave F1 a reminder of what it is missing. But with the new rules aimed at levelling the playing field, there’s renewed optimism that more drivers can have a rewarding result when their day of days comes

Formula 1
Jun 17, 2021
Castroneves: How I kept it under control to make Indy 500 history Prime

Castroneves: How I kept it under control to make Indy 500 history

Helio Castroneves’ overwhelming vivaciousness outside the cockpit belies a hardcore racer who knows how to plot his moves – and then recall it all for us. A day after his fourth Indy 500 win, Helio explained his tactics to David Malsher-Lopez.

IndyCar
Jun 2, 2021
How 'chess master' Castroneves cemented his Indy legend status Prime

How 'chess master' Castroneves cemented his Indy legend status

Helio Castroneves joined AJ Foyt, Al Unser and Rick Mears with the most Indianapolis 500 wins after sweeping around the outside of Alex Palou on the penultimate lap in a thrilling climax. In one race, he validated Michael Shank's and Jim Meyer's faith in him, and Helio himself discovered there's life after Penske after all.

IndyCar
Jun 1, 2021