Bubba Wallace, RPM secure DoorDash as new primary sponsor
Richard Petty Motorsports announced Friday it had secured a multi-year sponsorship deal with DoorDash that will make driver Bubba Wallace the company’s first NASCAR ambassador.
DoorDash, founded in 2013, is a technology company that connects customers with their favorite local and national businesses with delivery services in more than 4,000 cities across the United States, Canada, and Australia.
The business is one of many that have taken on added significance during the COVID-19 pandemic and the resulting stay-at-home orders in several states.
Darrell Wallace Jr. livery, Richard Petty Motorsports
Photo by: Richard Petty Motorsports
“From a business perspective, the addition of DoorDash expands our resources, enabling us to build the best team and in turn grow our organization at a pace that will enhance our ability to win races," Brian Moffitt, CEO of RPM, said.
“DoorDash empowers businesses to grow, and this partnership is a direct result of that philosophy.”
The agreement includes primary sponsorship of Wallace’s No. 43 Chevrolet in seven races this season, with the first being Sunday’s inaugural event on the Daytona Road Course.
DoorDash’s iconic red and white colors will also adorn the No. 43 at Dover, Del., Richmond, Va., Las Vegas, Texas, Martinsville, Va., and Phoenix.
“The DoorDash symbol is synonymous with speed and technology and that's what Richard Petty Motorsports intends to deliver with our No. 43 DoorDash Chevrolet Camaro ZL1 1LE,” Wallace said in a statement.
Bringing in new sponsors
DoorDash plans to offer exclusive deals with race fans, while designing local initiatives that accelerate shared efforts to empower communities in need across the United States.
“This partnership enables us to engage with the racing community through one of the most exciting and forward-thinking athletes in the sport,” Tony Xu, DoorDash chief executive officer and co-founder, said.
“We’re proud to support an ambassador like Bubba with on-track excellence and off-track commitments and values that are so well aligned with ours.”
Earlier this week, Wallace also added a personal endorsement deal with Columbia Sportswear that will also include sponsorship on his No. 43 Chevrolet.
Wallace, the only full-time African-American driver in the Cup Series, has been among the most vocal leading NASCAR’s response to racial injustice protests across the country
Bubba Wallace remains "ready to tackle anything"
Brendan Gaughan hitting the road after bout with COVID-19
The ex-F1 driver taking on NASCAR with a new team
Saddled with uncompetitive Minardi machinery, Tarso Marques didn't manage to score points in his three partial seasons of Formula 1. But now the Brazilian has the chance to show what he can do in NASCAR, and explains the story of his comeback with new Cup Series entrant Team Stange
The early benefits and challenges of NASCAR's Next Gen car
NASCAR’s new stock car generation is encouraging an influx of fresh blood into its top tier. But there are concerns that parts are in short supply as the entire paddock tries to build up stocks at the same time
How Penske's rookie sensation opened NASCAR's new era in style
After holding his nerve and hip-checking his teammate on the run to the line, Austin Cindric made a perfect start to life as a full-timer in the NASCAR Cup Series by winning the Daytona 500. Here's how the Penske Ford man emerged first across the line in the first points-scoring race for the much-anticipated Next Generation cars
Six key themes to follow in the 2022 NASCAR Cup season
There are plenty of uncertainties ahead of the 2022 NASCAR Cup season as an all-new fleet of cars take to the track for the first time. Ahead of this weekend's Daytona 500, our experts explain what you need to know
How NASCAR had to learn a harsh lesson ahead of Next Gen arrival
The NASCAR Cup kicks off with the Daytona 500 this weekend, but a major engine overhaul and a subsequent mountain of work has been required to be ready for the arrival of the Next Gen cars.
How Larson took the long way round to NASCAR Cup glory
From villain to hero, Kyle Larson had to reach his lifelong goal the hard way and go through a very public shaming after a ban for using a racial slur, but his talents shone long before his name grabbed the headlines...
How NASCAR is gearing up for its "biggest change" in 2022
It’s not just Formula 1 that’s set for upheaval in 2022, as the NASCAR Cup series adopts its Next Gen cars that will cast any in-built advantages aside and require teams to adopt a totally new way of operating. Far more than just a change of machinery, the new cars amount to a shift in NASCAR's core philosophy
Why Bubba Wallace’s Talladega win is such a big moment for NASCAR
Bubba Wallace claimed his maiden NASCAR Cup Series at Talladega on Monday to become the first Black victor in the category since Wendell Scott in 1963. Both Wallace and Scott had faced obstacles and racism in their paths to their breakthrough wins, and NASCAR is trying to put it right with its range of diversity programmes