NASCAR Cup

Darlington: Ginn Racing adds event sponsor

Chinese-Owned Multinational Company Added to Ginn Racing Sponsorship Team Haier -- a home appliance and consumer electronic manufacturer will sponsor Nemechek's car in Darlington MOORESVILLE, N.C. (May 9, 2007) -- Haier America (pronounced ...

Edited: May 11, 2007, 12:01 AM

Copy link

Share on Viber

Add as a preferred source

Chinese-Owned Multinational Company Added to Ginn Racing Sponsorship Team

Haier -- a home appliance and consumer electronic manufacturer will sponsor Nemechek's car in Darlington

MOORESVILLE, N.C. (May 9, 2007) -- Haier America (pronounced Hi-er), a division of the Chinese-owned Haier Group, has joined the Ginn Racing team of sponsors. A leading manufacturer of home appliances and consumer electronics, Haier will sponsor Joe Nemechek's Ginn Racing entry in Saturday night's Nextel Cup race in Darlington S.C.

The Haier Group, ranked by Forbes magazine as the most reputable company in China and 25th overall in the world, was founded in 1984 in Qingdao, China. The company's products are manufactured in 16 countries, including the United States. Haier's U.S. manufacturing plant is located in Camden, S.C., approximately 30 miles from Darlington Raceway.

"We're proud to start our NASCAR sponsorship at Darlington Raceway, which is near our operations and manufacturing headquarters in Camden," said Dave Parks, chief operating officer of Haier America. "We believe the NASCAR fan is also a Haier customer. This is a great opportunity to further enhance our branding by being affiliated with the revitalized Ginn Racing team and driver Joe Nemechek."

Jay Frye, CEO and general manager of Ginn Racing, said of the new partnership, "Each year NASCAR is becoming more of a global sport and we are very proud to have formed a partnership with a leading international company such as Haier. This is Haier's first venture in motorsports and we are honored that this prestigious international company is teaming with Ginn Racing."

The No. 13 Haier Chevrolet will make its debut during Friday's practice session at Darlington Raceway. Saturday's Cup race will be televised on FOX, 7 p.m. Eastern.

-credit: gr

We want your opinion!

What would you like to see on Motorsport.com?

Take our 5 minute survey.

- The Motorsport.com Team

Read and post comments

Share Or Save This Story

Copy link

Share on Viber

Previous article Darlington: Reed Sorenson preview

Next article Darlington: Scott Riggs preview

Top Comments

There are no comments at the moment. Would you like to write one?

View More & Comment

Latest news

Ferrari slow on straights, struggling in corners: ‘One of the worst feelings’ for Charles Leclerc

Formula 1

F1 Formula 1

Sao Paulo GP

43 min

Ferrari slow on straights, struggling in corners: ‘One of the worst feelings’ for Charles Leclerc

Brodie Kostecki wins Sandown to advance to Supercars finale

Supercars

SUPC Supercars

Sandown 500

59 min

Brodie Kostecki wins Sandown to advance to Supercars finale

Racing Bulls promises "right decision" as Liam Lawson's F1 future remains in doubt

Formula 1

F1 Formula 1

Sao Paulo GP

2 h

Racing Bulls promises "right decision" as Liam Lawson's F1 future remains in doubt

Kaden Honeycutt: "I put my nuts on the dash" to win Homestead and NASCAR Truck title

NASCAR Truck

NSTR NASCAR Truck

Homestead

7 h

Kaden Honeycutt: "I put my nuts on the dash" to win Homestead and NASCAR Truck title

Subscribe and access Motorsport.com with your ad-blocker.

From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.

You have 2 options:

Become a subscriber.
Disable your adblocker.

Subscribe now Already subscribed? Sign in here

Already disabled your adblocker?
Reload page

Manage Alerts