DEI signs No. 1 primary sponsor

DALE EARNHARDT INC. LANDS STEAK-UMM AS SPONSOR

Primary sponsor on No. 01 and No. 8 car at select races; full-year associate on No. 8

Mooresville, N.C. (Jan. 18, 2008) -- Dale Earnhardt Inc. announced today that they have secured Steak-umm Company LLC as a primary sponsor on the No. 8 and No. 01 Chevrolets for select races during the 2008 season, including the May Richmond Sprint Cup race with Regan Smith and the June Pocono Sprint Cup race with Mark Martin. Steak-umm will also serve as an associate sponsor on the No. 8 car for the full 2008 season.

"Steak-umm is a good fit as a sponsor. Their products match the fast-paced lifestyle of our drivers as well as our fans, and they have a well-known brand that will be instantly identifiable on our cars," said Max Siegel, Dale Earnhardt Inc. President of Global Operations. "Corporate partners are essential to our business, and Steak-umm is a strong addition to our lineup."

"This sponsorship will give us high visibility to a large number of consumers who follow the NASCAR circuit in general and the Dale Earnhardt franchise in particular," said Sergei Szortyka, President of Steak-umm Company. "Having our logo on these cars will reinforce our brand to people who already know us as well as exposing a whole new group of consumers to the Steak-umm name."

-credit: dei