NASCAR Cup
Earnhardt Jr associate sponsor announced
SHARPIE® INKS DEI AND DALE EARNHARDT JR. TO 2007 DEAL NASCAR's boldest star to make new mark on racing OAK BROOK, IL, January 19, 2007 - Sharpie, a Newell Rubbermaid brand, today announced it has inked an agreement with Dale Earnhardt, Inc. to ...
Published: Jan 20, 2007, 3:23 PM
Copy link
Share on Viber
SHARPIE® INKS DEI AND DALE EARNHARDT JR. TO 2007 DEAL
NASCAR's boldest star to make new mark on racing
OAK BROOK, IL, January 19, 2007 - Sharpie, a Newell Rubbermaid brand, today announced it has inked an agreement with Dale Earnhardt, Inc. to sponsor Dale Earnhardt Jr. in 2007. The first time associate sponsorship will feature Dale Jr. driving the No. 8 Sharpie car in the Sharpie MINI 300, the NASCAR Busch series race at Bristol Motor Speedway in March. In celebration of the partnership, a line of "No. 8" Sharpie markers also will debut in stores nationwide in April.
"Sharpie is bold and Dale Jr.'s confidence, bold personality and drive to win embody the Sharpie brand," said Jill Rahman, vice president of marketing, Total U.S. Writing for Sanford, makers of Sharpie. "The new relationship joins the leading permanent marker brand, NASCAR's most popular driver and the passion of millions of fans. Together, we will make a bold mark."
As Dale Jr. enters his eighth full season in the NASCAR NEXTEL Cup Series, he has quickly taken the lead as one of the most successful drivers netting 17 trips to victory lane. He has also swept both Busch and NEXTEL Cup Series wins in August 2004 at Bristol Motor Speedway, including one of the most coveted tickets in NASCAR, the Sharpie 500. His success on and off track has fueled him to the Most Popular Driver Award the last four years and top five of "most-liked athletes in America," according to a 2006 Harris Interactive poll.
Well-known as the autograph marker of choice, Sharpie has been a NASCAR team sponsor since 2001 and is title sponsor of two races at Bristol Motor Speedway (NASCAR NEXTEL Cup Series - Sharpie 500, August 25 and NASCAR Busch Series - Sharpie MINI 300, March 24).
"I have used my share of Sharpie markers to sign autographs and in the shop, so bringing Sharpie on as a sponsor was a natural," said Dale Jr. "Sharpie has been part of racing for years and they continue to be committed to the fans and the sport. I can't think of a better fit, not to mention I can get all the Sharpie markers I need now."
Sharpie is planning a series of on and off track activities throughout the year, including brand advertising and in-store merchandising support for its new line of No. 8 Sharpie markers, a special No. 8 appearance at Bristol Motor Speedway for the Sharpie MINI 300 March 24 and a nationwide show car program. Dale Jr. will also lend a hand to Sharpie's Autographs for Action program, a national campaign benefiting community organizations, charities and schools with both funds and supplies.
For more information, visit www.sharpie.com.
-credit: sharpie
We want your opinion!
What would you like to see on Motorsport.com?
Take our 5 minute survey.
- The Motorsport.com Team
Read and post comments
Read also :
Share Or Save This Story
Copy link
Share on Viber
Previous article Preseason Thunder - Jeff Gordon media visit
Next article Ginn Racing names Marlin's sponsor
Top Comments
There are no comments at the moment. Would you like to write one?
View More & Comment
More from
Dale Earnhardt Jr.
Ross Chastain and Shane van Gisbergen to race for JR Motorsports again in 2027
NASCAR O'Reilly
NASCAR O'Reilly
Phoenix II
Ross Chastain and Shane van Gisbergen to race for JR Motorsports again in 2027
Dale Jr. explains why he doesn't use 'Earnhardt' in his signature
NASCAR Cup
NASCAR Cup
Dale Jr. explains why he doesn't use 'Earnhardt' in his signature
The most unexpected driver and team breakups in modern NASCAR Cup history
NASCAR Cup
NASCAR Cup
The most unexpected driver and team breakups in modern NASCAR Cup history
Latest news
Spire claims Joe Gibbs Racing is now seeking nearly $150m in damages
NASCAR Cup
NAS NASCAR Cup 4 min
Spire claims Joe Gibbs Racing is now seeking nearly $150m in damages
Inception Racing switches to Corvette for 2027 IMSA GTD season
IMSA
IMSA IMSA 9 min
Inception Racing switches to Corvette for 2027 IMSA GTD season
Cadillac reveals date for F1 engine factory debut, thanks drivers for being “patient”
Formula 1
F1 Formula 1
United States GP
11 min
Cadillac reveals date for F1 engine factory debut, thanks drivers for being “patient”
Subscribe and access Motorsport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.
You have 2 options:
- Become a subscriber.
- Disable your adblocker.
Subscribe now Already subscribed? Sign in here
Already disabled your adblocker?
Reload page
Manage Alerts
Subscribe