NASCAR Cup
Harrah's to sponsor Texas event
FORT WORTH-DALLAS (Nov. 17, 2000) - The 2001 NASCAR Winston Cup race at Texas Motor Speedway will have a new name - The Harrah's 500. "We are pleased to welcome Harrah's Entertainment, Inc. to our group of sponsors," said speedway general manager ...
Edited: Apr 15, 2002, 11:45 PM
Copy link
Share on Viber
FORT WORTH-DALLAS (Nov. 17, 2000) - The 2001 NASCAR Winston Cup race at Texas Motor Speedway will have a new name - The Harrah's 500. "We are pleased to welcome Harrah's Entertainment, Inc. to our group of sponsors," said speedway general manager Eddie Gossage. "They are a company recognized around the world and will be a great promotional partner for us. They are actively involved in several racing series so it only makes sense that they would want to branch out and sponsor the race that draws the second-largest crowd and the second-highest television ratings of the NASCAR Winston Cup season."
"This sponsorship of the 2001 Harrah's 500 is a logical next step in our evolving participation in motorsports," said Gary Loveman, Harrah's Entertainment Chief Operating Officer.
"The Harrah's 500 will reinforce our brand with race fans in the Dallas-Ft.Worth area, which is a key feeder market for our Harrah's and Rio facilities in Las Vegas and our Shreveport and Lake Charles casinos in Louisiana. The timing is especially right, with the February 2001 opening of our new 500-room hotel in Shreveport, approximately one month prior to the race. Further, the sponsorship provides us the opportunity to entertain up to 1,000 people at the race, thus strengthening relationships with our best customers."
The entertainment giant was able to strike a deal with former sponsor, DIRECTV, to take over the remaining year of the sponsorship of the Texas race.
"PRIMESTAR began sponsoring this race in 1999," said Gossage. "DIRECTV became the sponsor this year after acquiring PRIMESTAR, but the company does not have any plans for marketing through motorsports at this time. With our blessing, Harrah's acquired this sponsorship from DIRECTV. Harrah's has been working hard to have a major presence in motorsports, so this was the perfect solution for all parties involved."
Harrah's currently sponsors both of A.J. Foyt's Indy cars competing in the Indy Racing Northern Light Series. They also recently announced sponsorship of a car in the NASCAR Busch Series for Larry Foyt, A.J.'s 23-year-old son.
We want your opinion!
What would you like to see on Motorsport.com?
Take our 5 minute survey.
- The Motorsport.com Team
Read and post comments
Read also :
Share Or Save This Story
Copy link
Share on Viber
Previous article BUSCH: O'Reilly to sponsor Texas quailfying
Next article Roush Racing weekly notes 2000-11-13
Top Comments
There are no comments at the moment. Would you like to write one?
View More & Comment
More from
Larry Foyt
Racing legend AJ Foyt’s wife Lucy dies aged 84
IndyCar
IndyCar
Racing legend AJ Foyt’s wife Lucy dies aged 84
Bourdais committed to Foyt: “If I can help, I want to stay”
IndyCar
IndyCar
Bourdais committed to Foyt: “If I can help, I want to stay”
Foyt: Signing Hildebrand for Indy “a no-brainer… He could win”
IndyCar
IndyCar
Indy 500
Foyt: Signing Hildebrand for Indy “a no-brainer… He could win”
Latest news
Spy shots of 2027 NASCAR Ford Mustang testing at Charlotte, but what's different?
NASCAR Cup
NAS NASCAR Cup
Charlotte II
27 min
Spy shots of 2027 NASCAR Ford Mustang testing at Charlotte, but what's different?
Five key takeaways from F1's big African Grand Prix reveal in Rwanda
Formula 1
F1 Formula 1 1 h
Five key takeaways from F1's big African Grand Prix reveal in Rwanda
Niels Koolen makes switch to Abel Motorsports ahead of 2027 Indy NXT campaign
Indy NXT
IndL Indy NXT 2 h
Niels Koolen makes switch to Abel Motorsports ahead of 2027 Indy NXT campaign
GT World Challenge Portimao: All you need to know about season finale featuring Max Verstappen
GT World Challenge Europe Endurance
WCEE GT World Challenge Europe Endurance 3 h
GT World Challenge Portimao: All you need to know about season finale featuring Max Verstappen
Subscribe and access Motorsport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.
You have 2 options:
- Become a subscriber.
- Disable your adblocker.
Subscribe now Already subscribed? Sign in here
Already disabled your adblocker?
Reload page
Manage Alerts
Subscribe