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Jeff Gordon/ASC Games Promotion

ASC GAMES PARTNERS WITH 7-ELEVENÂ®, FRITOS, PEPSI-COLAÂ® AND TOYS "R" US TO PROMOTE JEFF GORDON XS RACING VIDEO GAME DARIEN CT, January 26, 1999 - In anticipation of ASC Games' upcoming JEFF GORDON XS RACING video game for PC CD-ROM and ...

Edited: May 8, 2001, 12:19 PM

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ASC GAMES PARTNERS WITH 7-ELEVEN®, FRITOS, PEPSI-COLA® AND TOYS "R" US TO PROMOTE JEFF GORDON XS RACING VIDEO GAME

DARIEN CT, January 26, 1999 - In anticipation of ASC Games' upcoming JEFF GORDON XS RACING video game for PC CD-ROM and PlayStation, respective industry giants, 7-Elevenâ, Fritos, Pepsi-Cola and Toys "R" Us, have developed some of the most innovative and far-reaching promotional programs ever created in support of a video game launch. JEFF GORDON XS RACING is slated for a March 1999 release on PC CD-ROM and a May 1999 release on PlayStation.

ASC Games' impressive lineup of promotional programs scheduled for Jeff Gordon XS Racing is as follows:

· 7-Eleven - Beginning February 1st, 7-Eleven customers who purchase a Pepsi- Cola twelve pack or XL size Fritos Brand Corn Chips at one of the 5,600 store locations nationwide will receive a free 7-Eleven PC CD-ROM demo version of JEFF GORDON XS RACING.

· Frito-Lay Company - As part of Fritos' "Fun In The Fast Lane" program, JEFF GORDON XS RACING will be included in Fritos' "Fun In The Fast Lane" catalog which will feature Jeff Gordon original merchandise starting April 1999 at promotional displays nationwide. JEFF GORDON XS RACING will also have on- package presence on Fritos products hitting store shelves in April 1999.

· Pepsi-Cola - Beginning February 4, 1999, an estimated 4 million consumers and race fans will have the opportunity to play JEFF GORDON XS RACING through Pepsi's Tracktivation program. Pepsi's Tracktivation trailer will reach over 4 million race fans at over 15 Winston Cup races and 150 retail locations between February and November 1999 including more than 16 NASCAR Winston Cup and Busch Grand National races.

· Toys "R" Us - Consumers will have the opportunity to win a trip for two to meet Jeff Gordon at a 1999 NASCAR race and play JEFF GORDON XS RACING against him by completing the "Play The Pro" sweepstakes entry forms at any Toys "R" Us. The contest is underway now and continues through February 1, 1999.

"We're extremely excited to partner with 7-Eleven, Fritos, Pepsi-Cola, and Toys "R" Us for such innovative, diverse, and strategic programs to promote JEFF GORDON XS RACING," stated Sharon Wood, Executive Vice President, Marketing at ASC Games. "All of these promotions are designed to reach an incredible number of consumers and create win-win programs for all parties involved." Jeff Gordon has worked extremely hands-on as both co-designer and co-producer from the outset of the development process on JEFF GORDON XS RACING resulting in a turbo-charged, arcade-style, stock car racing game that features Jeff Gordon as your personal mentor, teammate, and ultimately, your toughest competition. JEFF GORDON XS RACING will give gamers the intense rush of racing at 300mph speeds against aggressive and combative competitors over ten extreme tracks featuring super jumps, high banks, wild loops, and multi-path speedways.

"It's great that all of these partners have teamed up with us to support the launch of JEFF GORDON XS RACING," said Jeff Gordon. "While it's a great opportunity for all the companies involved, the true winners are the customers since they're the ones who can win all of the cool prizes or take home a free demo of the game."

Additional retail promotional programs include contests, giveaways, and point- of-purchase displays at virtually all major retail outlets; monthly advertising in PC, console and consumer print magazines; online outlets including www.jeffgordon.com; and a national television advertising campaign scheduled to debut during the broadcast of the Daytona 500 on February 14, 1999. An extensive public relations campaign will feature coverage in PC and console print and online outlets, as well as mass market print and broadcast media outlets. ASC Games has also built a dedicated website for the game at www.jeffgordonXSracing.com.

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