NASCAR Cup
MWR, Jarrett announce associate sponsor
Dow Automotive Announces Marketing Partnership with Michael Waltrip Racing, Dale Jarrett and No. 44 UPS Toyota Team Charlotte, N.C., February 2, 2007 -- Dow Automotive, a major technology and solutions provider to the global auto industry, ...
Edited: Feb 3, 2007, 5:17 AM
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Dow Automotive Announces Marketing Partnership with Michael Waltrip Racing, Dale Jarrett and No. 44 UPS Toyota Team
Charlotte, N.C., February 2, 2007 -- Dow Automotive, a major technology and solutions provider to the global auto industry, announced today a multi-year marketing partnership with Michael Waltrip Racing (MWR). Dow Automotive will become a prominent associate sponsor for 1999 NASCAR NEXTEL Cup Series champion Dale Jarrett and the No. 44 UPS Toyota Camry team.
"Dow Automotive's involvement with NASCAR has been developed to help provide excellent safety solutions to the Car of Tomorrow program," said George Hamilton, president of Dow Automotive. "Michael Waltrip and Dale Jarrett are two people who believe in this approach, and we are delighted to form a partnership to help us highlight this work. Of course, it's great to be associated with two winners and the entire Michael Waltrip Racing organization - a team dedicated to the same performance success as we are."
The marketing partnership with MWR and Jarrett is a natural follow-up to Dow Automotive's new three-year technical partnership agreement with NASCAR. Dow Automotive will become the sole provider of energy absorbing foam solutions beginning with the Car of Tomorrow program being initiated at 16 events in 2007. Every car will be using Dow Automotive's patented IMPAXX0x2122 energy absorbing foam at these races.
An accomplished NASCAR driver with five career NASCAR NEXTEL Cup wins, including two Daytona 500 wins, one NASCAR All-Star victory and 11 NASCAR Busch Series wins, Waltrip has undertaken the unprecedented task of creating three new NASCAR NEXTEL Cup Series teams with new manufacturer, Toyota, which will debut at the Daytona 500.
"The evolution of Michael Waltrip Racing is based on innovation and technology," said Waltrip. "Our new marketing partnership with Dow Automotive is a perfect fit as we continue to grow toward the future. We are proud Dow Automotive selected Dale Jarrett and our organization for their introduction to NASCAR fans and are looking for a long and mutually-beneficial relationship."
Jarrett is a well-known and respected veteran of the NASCAR NEXTEL Cup Series. He established himself as a perennial championship contender in the mid-90s, finishing in the top-10 in championship points for seven consecutive seasons, including his 1999 NEXTEL Cup Series title. Jarrett has 32 career NASCAR NEXTEL Cup Series victories, highlighted by three Daytona 500 wins and two in the Brickyard 400 at Indianapolis Motor Speedway. His resume also includes being named to NASCAR's 50 Greatest Drivers list.
-credit: mwr
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