Survey ranks Larson and Elliott as two of hottest brands under age 25

The CHARGE 25 Under 25 Index, created by the agency CHARGE, created the ranking based on brand energy, which includes social media following, social media engagement, search results and news stories.

Kyle Larson, who has spent much of this season atop the Cup series standings, came in at No. 5, while fellow competitor Chase Elliott was ranked eighth.

The index, which included only athletes who primarily play in the United States, looked at 245 athletes, including 203 men and 42 women, from 22 sports.

New York Giants wide receiver Odell Beckham Jr. was named the athlete with the hottest brand under the age of 25.

“It’s easy to say an athlete brand is hot for one reason or another, but what’s that based on?” CHARGE Director of Brand Strategy Jesse Ghiorzi said. “Beforehand, we saw anecdotal trends on who had the hottest brand, but having the data to back it up adds objectivity and legitimacy to the claim.”

The index features a diverse list of athletes from various sports, with the top five spots going to four different sports.

In addition to Beckham and Dallas Cowboys running back Ezekiel Elliott, the top five was rounded out by Washington Nationals right fielder Bryce Harper, 24, recently drafted Los Angeles Lakers point guard Lonzo Ball, 19, and Larson, 24.

CHARGE 25 UNDER 25 INDEX

(Rank, name, sport, (team,) Index score

1, Odell Beckham Jr., Football (New York Giants), 20.35.

2, Ezekiel Elliott, Football (Dallas Cowboys), 35.85.

3, Bryce Harper, Baseball (Washington Nationals), 38.40.

4, Lonzo Ball, Basketball (Los Angeles Lakers), 38.50.

5, Kyle Larson, NASCAR (Chip Ganassi Racing), 38.80.

6, Anthony Davis, Basketball (New Orleans Pelicans), 38.85.

7, Markelle Fultz, Basketball (Philadelphia 76ers), 38.95.

8, Chase Elliot, NASCAR (Hendrick Motorsports), 40.60.

9, Kristaps Porzingis, Basketball (New York Knicks), 40.95.

10, Bradley Beal, Basketball (Washington Wizards), 42.30.

11, Simone Biles, Gymnastics (Team USA), 42.50.

12, Jordan Spieth, Golf (PGA Tour), 43.10.

13, Leonard Fournette, Football (Jacksonville Jaguars), 44.05.

14, Devin Booker, Basketball (Phoenix Suns), 45.10.

15, Deshaun Watson, Football (Houston Texans), 45.75.

16, Jayson Tatum, Basketball (Boston Celtics), 47.95.

17, Nyjah Huston, Skateboarding, 48.15.

18, Lexi Thompson, Golf (LPGA Tour), 48.30.

19, Paige VanZant, Mixed Martial Arts, 48.45.

20, Andre Drummond, Basketball (Detroit Pistons), 50.60.

21, Tobias Harris, Basketball (Detroit Pistons), 50.75.

22, Dak Prescott, Football (Dallas Cowboys), 50.85.

23, Zach LaVine, Basketball (Chicago Bulls), 51.85.

24, Giannis Antetokounmpo, Basketball (Milwaukee Bucks), 52.35.

25, Ken Roczen, Motocross (Honda HRC), 53.00.