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NASCAR Cup
Patrick sponsor steps up to help in Cup efforts
Aspen Dental will elevate its support of Danica Patrick in the Monster Energy NASCAR Cup Series for 2017.
Lee Spencer
Edited: May 5, 2021, 4:28 PM
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Aspen Dental first partnered with Stewart-Haas Racing in 2012 and came on board with Patrick two years later. Patrick will carry the Aspen Dental colors the No. 10 Ford Fusion starting with the Daytona 500 and for multiple races throughout the 2017 season.
“Our commitment to Danica Patrick goes back almost four years and our relationship with SHR even further,” said Bob Fontana, chairman and CEO of Aspen Dental Management, Inc. “She is a strong advocate for the Aspen Dental brand and a wonderful ambassador for programs like the Healthy Mouth Movement. Danica and Stewart-Haas Racing have encouraged fans to get started on the road to better oral health care while showcasing how Aspen Dental practices make it easy for them. We look forward to our enhanced partnership.”
Patrick, 34, begins her fifth-full season with SHR in 2017. She became the first woman to win in NASCAR’s top division when she secured the top qualifying spot for the 2013 Daytona 500. Patrick led her first career laps in that race and also scored her first top 10 finish (eighth).
Patrick started her career in kart racing before moving to IndyCar. She won rookie honors in 2005 for both the series and the Indianapolis 500. Her sole win came at Twin Ring Motegi Speedway in 2008.
“From the first time I visited Aspen Dental’s headquarters in 2013, I was struck by their commitment to helping people and changing lives,” Patrick said. “I love working with organizations that care about people, and teaming up with a group that has such an important mission – breaking down barriers and helping patients get the dental care they need – is very rewarding.
“In the years since I first partnered with Aspen Dental, it’s been fun to work on some unique projects with their team. From the ‘Taste of the Future’ video to launching the MouthMobile and then having the ‘Turbocharged Tooth Fairy Squad’ at Talladega last spring, we’ve worked together on some pretty impactful programs. It’s incredible to see firsthand how many people they’ve helped. I’m looking forward to delivering the company’s message at even more races this year.”
Read Also:
- SHR files lawsuit against Danica Patrick's sponsor
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