NASCAR Cup

Robby Gordon and sponsor renew

JIM BEAMÂ® BOURBON RENEWS RACE SPONSORSHIP WITH ROBBY GORDON FOR A FIFTH YEAR World's ...

Published: Dec 15, 2008, 11:10 PM

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JIM BEAM® BOURBON RENEWS RACE SPONSORSHIP WITH ROBBY GORDON FOR A FIFTH YEAR

World's #1 bourbon to serve as a primary sponsor of Robby Gordon for 13 races during the 2009 NASCAR® Sprint Cup Series season

Deerfield, Ill. (December 12, 2008) -- Jim Beam® Bourbon, the world's No. 1-selling bourbon, announced today that it will continue its partnership with Robby Gordon Motorsports (RGM) as a primary sponsor of the No. 7 driven by team owner and veteran driver Robby Gordon during the 2009 NASCAR Sprint Cup Series season.

"With so many teams merging or taking on investors, Robby Gordon represents a one-of-a-kind driver and owner in NASCAR's top racing series. His tenacity and commitment shows he has the competitive spirit, that our customers value and respect," said Brian Gallagher, Motorsports Marketing Manager, Jim Beam. "We are proud to continue our support of Robby and his race team as they demonstrate true character and achieve success on the track."

Jim Beam will be the primary sponsor for 13 Sprint Cup Series races in 2009, and will serve as an associate sponsor for the remaining events. The deal marks the company's fifth year of partnership with RGM, a relationship that began when Gordon created the team in 2005.

"Jim Beam has been with me since the beginning," said Gordon. "To have them back with us for a fifth straight year is exciting and a credit to everyone here at RGM. It's challenging being one of the few single-car teams remaining and yet, we have shown we can still be competitive. With Jim Beam's continued support for the No. 7 team, we can focus on improving our race program and build our way towards a successful 2009 season."

Jim Beam will utilize its sponsorship to reach race fans both on and off the track through a variety of racing related promotions, including the second annual Beam Bash, a concert featuring Grammy-nominated country music duo, Montgomery Gentry, scheduled to take place prior to the Daytona race weekend. Gordon will also support and serve as spokesperson for Beam Global Spirits & Wine reminding legal age consumers to drink responsibly throughout the year. Through its drink smart® responsibility platform, Beam Global educates consumers on how to make responsible decisions about alcohol and reminds them of these six basic principles: Respect Others, Obey the Law, Take Responsibility, Drink in Moderation, Be a Responsible Host and Drive Safe.

Robby Gordon finished the 2008 season in the top-35, which guarantees the No. 7 a starting spot in the first five races of the 2009 NASCAR Sprint Cup Series season. The team scored three top-10 and seven top-20 finishes and displayed a solid performance at the superspeedway events, finishing second in restrictor-plate points.

Gordon, 39, a six-time off-road champion and owner/driver of Robby Gordon Motorsports started his own NASCAR Sprint Cup Series team in 2005 after spending three seasons driving for Richard Childress Racing. Gordon, a versatile driver has competed in a variety of series including NASCAR Sprint Cup, NASCAR Nationwide Series, Indy Cars, SCORE International Off-Road, sports cars and the prestigious Dakar Series. He swept both 2003 road course races in NASCAR's top series and is a three-time off-road Baja 500 and three-time Baja 1000 winner. In addition, in 2007 Gordon became the first American in history to win a stage in the Dakar Rally, a grueling two-week off-road adventure.

-credit: rgm

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