Roush Fenway, Ryan Newman to debut new sponsor at Daytona

Roush Fenway Racing will debut a new anchor sponsor on Ryan Newman’s No. 6 Ford beginning with the 2021 Daytona 500.

Roush Fenway, Ryan Newman to debut new sponsor at Daytona

Kohler Generators, a leader in home backup generators which operates under the umbrella of Kohler Co., will make its debut as a primary sponsor on Newman’s No. 6 in the Feb. 14 Daytona 500.

Kohler Generators will also serve as Newman’s primary partner for races at Atlanta in March, Darlington and Charlotte in May, Road America in July, Bristol in September and Talladega and Martinsville in October.

“We are looking forward to getting back to Daytona this year, and bringing on Kohler Generators as the primary partner for our biggest race of the season is really exciting,” said Newman.

“We came very close to winning this race last season, so hopefully this year we can go to Daytona, finish the job and put that Kohler Generators Ford in Victory Lane.”

Newman, the 2008 Daytona 500 champion, enters his 20th fulltime season in the NASCAR Cup Series, and third driving Roush’s No. 6.

The 43-year-old veteran was seconds away from winning the 2020 edition of ‘The Great American Race,’ before a horrific crash at the finish line. He was hospitalized with a closed head injury after the accident, was released less than 48 hours later and made a miraculous return to the track after missing just three races.

“We are pleased to welcome Kohler to the Roush Fenway Family,” said NASCAR Hall-of-Fame team owner Jack Roush. “We share the same pursuit of high performance in both of our fields, and I cannot think of a better place to kick off the partnership than Daytona.”

shares
comments

Related video

Elliott aiming to “not mess up” Rolex 24 for co-drivers

Previous article

Elliott aiming to “not mess up” Rolex 24 for co-drivers

Next article

Kaz Grala to run several Cup races in 2021 with Kaulig Racing

Kaz Grala to run several Cup races in 2021 with Kaulig Racing
Load comments
How NASCAR is gearing up for its "biggest change" in 2022 Prime

How NASCAR is gearing up for its "biggest change" in 2022

It’s not just Formula 1 that’s set for upheaval in 2022, as the NASCAR Cup series adopts its Next Gen cars that will cast any in-built advantages aside and require teams to adopt a totally new way of operating. Far more than just a change of machinery, the new cars amount to a shift in NASCAR's core philosophy

NASCAR Cup
Oct 12, 2021
Why Bubba Wallace’s Talladega win is such a big moment for NASCAR Prime

Why Bubba Wallace’s Talladega win is such a big moment for NASCAR

Bubba Wallace claimed his maiden NASCAR Cup Series at Talladega on Monday to become the first Black victor in the category since Wendell Scott in 1963. Both Wallace and Scott had faced obstacles and racism in their paths to their breakthrough wins, and NASCAR is trying to put it right with its range of diversity programmes

NASCAR Cup
Oct 5, 2021
Why NASCAR's most resilient driver has landed on his feet at 23XI Prime

Why NASCAR's most resilient driver has landed on his feet at 23XI

In a career that has had many ups and downs, Kurt Busch has been written off many times before. But facing career uncertainty after the sale of Chip Ganassi's NASCAR team, the 2004 Cup champion has found a new berth at Denny Hamlin and Michael Jordan's 23XI organization - which underlines his enduring value

NASCAR Cup
Aug 31, 2021
From the archive: Dale Earnhardt’s final Autosport interview Prime

From the archive: Dale Earnhardt’s final Autosport interview

The death of Dale Earnhardt in the 2001 Daytona 500 shocked NASCAR to the core. At the Daytona 24 Hours, two weeks before his fatal accident, ‘The Intimidator’ shared his expectations of challenging for an eighth Cup title with JONATHAN INGRAM, in an article first published in the 15 February 2001 issue of Autosport magazine. Little did we know then what tragedy would unfold…

NASCAR Cup
Feb 18, 2021
The lasting NASCAR legacy after Dale Earnhardt’s death Prime

The lasting NASCAR legacy after Dale Earnhardt’s death

On February 18, 2001, seven-time NASCAR Cup champion Dale Earnhardt – the fearless ‘Intimidator’ – was in his element at Daytona International Speedway. While his own DEI team’s cars ran 1-2 towards the finish line, his famed #3 Richard Childress Racing Chevrolet Monte Carlo was playing rear gunner to block any late runs from the chasing pack. As the cars tore through Turns 3 and 4 on that fateful final lap, Earnhardt maintained the strongarm tactics that encapsulated his persona… but his actions in those moments sadly proved to be his last.

NASCAR Cup
Feb 18, 2021
Inspired by Pitbull, the “revolution” sweeping through NASCAR Prime

Inspired by Pitbull, the “revolution” sweeping through NASCAR

The NASCAR Cup Series is changing. Whether it be the gradual morphing out the seasoned drivers of yesterday as the next generation step up, a radical calendar shake-up featuring more road courses than ever before and the prospect of an all-new car on the horizon, stock car racing’s highest level is nearing the end of a huge facelift.

NASCAR Cup
Feb 16, 2021
The NASCAR storylines to watch out for in 2021 Prime

The NASCAR storylines to watch out for in 2021

This weekend's Daytona 500 kickstarts a NASCAR Cup season that promises plenty of intrigue courtesy of new owners and a refreshed calendar. Here's what you need to know ahead of the new season…

NASCAR Cup
Feb 13, 2021
Why Kyle Larson can't blow his big shot at redemption Prime

Why Kyle Larson can't blow his big shot at redemption

From a disgraced NASCAR exile, Kyle Larson has been given a chance of redemption by the powerhouse Hendrick Motorsports squad. Effectively replacing seven-time champion Jimmie Johnson is no easy billing, but Larson has every intention of repaying the team's faith...

NASCAR Cup
Feb 11, 2021