NASCAR Cup

Yates Racing business development news

YATES RACING NAMES BUSINESS DEVELOPMENT TEAM; SANDS AS VICE-PRESIDENT, GENDLE AS DIRECTOR CONCORD, N.C. -- Jan. 29, 2009 -- Yates Racing today announced Jon Sands as Vice-President and Mark Gendle as Director of Business Development for the ...

Published: Jun 19, 2009, 7:39 PM

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YATES RACING NAMES BUSINESS DEVELOPMENT TEAM; SANDS AS VICE-PRESIDENT, GENDLE AS DIRECTOR

CONCORD, N.C. -- Jan. 29, 2009 -- Yates Racing today announced Jon Sands as Vice-President and Mark Gendle as Director of Business Development for the three-tiered NASCAR Sprint Cup Series entry to include the No. 98, No. 28 and No. 96 Hall of Fame Ford. The duo will also support the No. 98 Nationwide Series entry with Paul Menard.

"Sands and Gendle understand the scope of NASCAR and how it can help organizations in need of awareness," said Co-Owner of Yates Racing, Max Jones. "Their passion for auto racing complements our mission to bring sponsors to the forefront of the sport. Both Sands and Gendle have seen the industry from many perspectives and have built an impressive sponsorship roster here at Yates. We're excited to see our business initiatives grow."

Sands joined Roush Fenway Racing in 2001 after excelling in numerous areas of motorsports marketing. Sands experience ranges from Phoenix's Firebird International Raceway, New York-based Cohn & Wolfe where he oversaw Pennzoil NASCAR Sprint Cup Series program, and Coors Brewing Company's Cup Series endeavors. At Roush Fenway Racing, his responsibilities included securing primary sponsorships as well as developing specialized, integrated marketing communication programs that make such sponsorship programs profitable to the client.

Gendle joined Roush Fenway's marketing team after a four-year tenure with Raycom Sports. At Raycom, Gendle developed sales and marketing strategies for regional television coverage of both basketball and football in the Atlantic Coast Conference and Southeastern Conference. His motorsports experience began at Elevation Motorsports where he worked with clients like General Mill, UPS and Masterfoods USA.

Both Sands and Gendle will work for Yates Racing in Concord, N.C. Together they will work to establish new relationships with companies previously not involved in the sport and build upon Yates Racing's business initiatives. Sponsorships already secured for the 2009 season include Menards, Ask.com, DLP and Academy Sports + Outdoors.

-credit: yr

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