NASCAR O'Reilly

BUSCH: Robby Gordon forms new team, sponsor announced

Fruit of the Loom and Robby Gordon Team Up for NASCAR BUSCH SERIES BOWLING GREEN, K.Y. (November 14, 2003) - Fruit of the Loom, Inc., owner of one of America's most recognized basic family apparel brands, announced today that it has teamed up with ...

Edited: Apr 16, 2008, 12:40 AM

Copy link

Share on Viber

Add as a preferred source

Fruit of the Loom and Robby Gordon Team Up for NASCAR BUSCH SERIES

BOWLING GREEN, K.Y. (November 14, 2003) - Fruit of the Loom, Inc., owner of one of America's most recognized basic family apparel brands, announced today that it has teamed up with three-time NASCAR Winston Cup Series race winner Robby Gordon to compete in the NASCAR Busch Series in 2004.

Beginning with the season-opening Hershey's Kisses 300 at Daytona International Speedway on February 14, Gordon will drive the Fruit of the Loom-sponsored No. 55 Chevrolet Monte Carlo in 24 NASCAR Busch Series races. Robby Gordon Motorsports will own the entry and will operate from its new facility in Huntersville, N.C.

"We are very pleased to have this association with Robby Gordon, one of the most recognized personalities on the NASCAR circuit today," said John Shivel, vice president of advertising and communications for Fruit of the Loom. "Our goal is to reach out to NASCAR fans - the millions of families who make this the largest spectator sport in America - by supporting a superb competitor who also reflects the spirit and essence of Fruit of the Loom."

"I am very proud to have the support of an American icon like Fruit of the Loom," said Gordon. "With Team Gordon, I hope to take Fruit of the Loom to victory lane in their first season of racing."

Gordon has 141 NASCAR Winston Cup Series starts and has recorded three victories plus a victory at the 2003 Gatorade Twin 125's at Daytona. He scored two CART series victories in 106 career starts, has competed in nine Indianapolis 500's, is a six-time series champion of SCORE/HDRA Off-Road racing, has won four Rolex 24 hour at Daytona class victories and competes annually in the Baja 1000, winning the 1989 race in a solo drive.

-rgm-

We want your opinion!

What would you like to see on Motorsport.com?

Take our 5 minute survey.

- The Motorsport.com Team

Read and post comments

Share Or Save This Story

Copy link

Share on Viber

Previous article BUSCH: Homestead: McMurray/Stremme preview

Next article BUSCH: Homestead: McMurray/Stremme race notes

Top Comments

There are no comments at the moment. Would you like to write one?

View More & Comment

Latest news

How the M8B became the most dominant car in McLaren’s history

General

How the M8B became the most dominant car in McLaren’s history

Christian Horner calls for F1 budget cap rethink: "Teams are spending $500 or $600m"

Formula 1

F1 Formula 1

Singapore GP

1 h

Christian Horner calls for F1 budget cap rethink: "Teams are spending $500 or $600m"

Phillip Island to remain in use despite MotoGP and WorldSBK departures

MotoGP

MGP MotoGP

Australian GP

2 h

Phillip Island to remain in use despite MotoGP and WorldSBK departures

Did Max Verstappen already know the impact of Red Bull’s big upgrade when he signed his new deal?

Formula 1

F1 Formula 1

Singapore GP

3 h

Did Max Verstappen already know the impact of Red Bull’s big upgrade when he signed his new deal?

Subscribe and access Motorsport.com with your ad-blocker.

From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.

You have 2 options:

Become a subscriber.
Disable your adblocker.

Subscribe now Already subscribed? Sign in here

Already disabled your adblocker?
Reload page

Manage Alerts