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BUSCH: Roush Racing 2006 plans - Ford interview

Ameriquest Mortgage Company announced that Roush Racing drivers Matt Kenseth, Carl Edwards, Greg Biffle and Mark Martin will all be competing under their sponsorship in the NASCAR Busch Series next season. Kenseth, Edwards and Biffle gave their ...

Edited: Apr 16, 2008, 12:40 AM

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Ameriquest Mortgage Company announced that Roush Racing drivers Matt Kenseth, Carl Edwards, Greg Biffle and Mark Martin will all be competing under their sponsorship in the NASCAR Busch Series next season. Kenseth, Edwards and Biffle gave their thoughts on the deal while Roush Racing President Geoff Smith also spoke about this new concept on Saturday morning at Homestead-Miami Speedway.

MATT KENSETH - No. 17 Ameriquest Fusion

"This is going to be pretty cool. We've got four cars that are going to be on the track at different times, but it's going to be great to be able to race with all of my teammates in the Busch Series and the Cup Series. Hopefully, we'll be able to have a lot of fun racing together and learning a lot together, too."

CARL EDWARDS - No. 60 Ameriquest Fusion

"Having Ameriquest on board is going to be awesome. It's really neat to team up with something like that, especially since I just bought a new house. They've been helping me out a little bit, so it's going to be a fun sponsorship and hopefully it will bring a lot to the fans. It's definitely going to be fun to race for them."

GREG BIFFLE - No. 16 Ameriquest Fusion

"This is exciting because Ford is changing to the Fusion and this is going to give us some extra track time with the Fusion Ameriquest cars. I love racing the Busch Series. The Busch Series is a lot of fun to race in and to bring a company like Ameriquest onto our race cars is pretty exciting for us. It's a great association. They do a lot of advertising on TV and this will give us a chance to put them into all the viewership for all the race fans. We know there are millions of race fans all across the country, so we're excited about it."

GEOFF SMITH, President, Roush Racing

"We managed to convince Ameriquest Mortgage Company to come sponsor Roush Racing's Busch Series participants, but the amazing thing was that Ameriquest came forward with a concept that said, 'We'd like to make this the Ameriquest Dream Team and sponsor all of your Cup drivers that are going to be racing in the Busch Series.' So what we saw this morning was the unveiling of the sponsorship of Ameriquest Mortgage Company sponsoring Matt Kenseth, Carl Edwards, Greg Biffle and Mark Martin in the Busch Series next year in approximately 60 races."

THERE WILL PROBABLY BE A LOT OF COMPETITION BETWEEN THOSE GUYS TO SEE WHO CAN DO THE BEST ON BEHALF OF AMERIQUEST.

"We don't hold them back from competing against one another and we hope that it's an exciting battle and it's all up at the front. The question being which one of those Ford drivers is going to finish first and which is going to finish second. Of course, we've got some other full-time drivers in the Busch Series next year as well, so there will be some active competition amongst themselves as well as against everyone else."

WHAT WILL THE BREAKDOWN BE AS FAR AS DRIVERS IN THE BUSCH SERIES?

"Carl Edwards is going to run the full Busch Series and so is Todd Kleuver. Mark Martin is going to run the fewest of the races. Greg Biffle is going to run all of the companion races and Matt Kenseth is going to run the bulk of the companion races."

WHAT DOES IT MEAN HAVING AMERIQUEST ON BOARD?

"We hope that for Roush Racing this is a prototype of a new form of sponsorship, where you're packaging multiple drivers as other companies have done before, but you're also doing it on the track. You're bringing it to the fans on the track with multiple drivers."

ROUSH RACING HAS BEEN PRETTY INNOVATIVE OVER THE YEARS WITH SPONSORSHIP AND THIS IS MORE EVIDENCE OF THAT.

"They say that necessity is the mother of invention and some of our inspirations have come because we've had problems to solve, inventory that we wanted to put on the race track, so we just started to have to think about creative ways to make it attractive to sponsors. This Ameriquest Mortgage Company Dream Team concept is one of those ways."

-ford racing

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