NASCAR O'Reilly

Roush Fenway Racing renews Blackwell Beef partnership

Blackwell Angus Beef Returns as Primary Sponsor for Ricky Stenhouse Jr., No. 6 Nationwide Series Ford
Blackwell Angus to serve as primary sponsor for eight races in 2011; beginning at season opener in Daytona

CONCORD, N.C. (Jan. 27, 2011) -- Roush Fenway Racing has announced that Blackwell Angus Beef will return in 2011 and serve as a primary sponsor for Ricky Stenhouse Jr., and the No. 6 Nationwide team. Blackwell Angus will be featured on Stenhouse's Ford Mustang in the season opener at the famed Daytona International Speedway and the car will carry the brand's paint scheme as its primary for at least eight races this season.

"We are very excited to have Blackwell Angus beef back on the car," said Stenhouse, who captured last season's Nationwide Rookie of the Year award. "We will have them on the car starting in Daytona, which is exciting because their first race last year was Daytona and we went out and had one of our strongest outings of the season.

"We understand the value of strong partners and industry leaders and nobody fits that mold better than Blackwell Angus. We fully expect to compete for the Nationwide championship this season and we are looking forward to having those guys on board."

"I know the crew really enjoys the steaks they send down for the team when they sponsor the car," added Stenhouse. "And they will be pretty fired up that we'll be enjoying that quite a few more times in 2011."

"We found our partnership with Roush Fenway provided a great marketing platform last season," said Ivan Brown, Blackwell Angus brand manager. "The partnership delivered a unique opportunity to engage consumers at the grocery store-level and has helped drive sales in the meat case for our retail partners. We are excited about the future with Roush Fenway, Ricky Stenhouse Jr., and the No. 6 team."

Blackwell Angus was the primary sponsor on Stenhouse's No. 6 Ford four times last season, with the car finishing inside the top 10 on three occasions, including a season-high third-place finish at Daytona in July.