Toni Breidinger secures first-of-its-kind ambassador role in NASCAR

TRICON Garage driver Toni Breidinger has secured a new ambassador role in the NASCAR Craftsman Truck Series. 

The 25-year-old driver has been named the official summer ambassador of Dave & Buster's, becoming the first NASCAR driver to partner with the company.

As part of her role as summer ambassador, Breidinger will make in-store appearances throughout July and August, debut a custom Dave & Buster's fire suit and truck at Watkins Glen, and be part of a limited-edition merchandise collection.

Fans will have the opportunity to win items from the merchandise collection through social media and in-store giveaways.

On top of this, Breidinger's summer ambassador role involves a nationwide Leaderboard Challenge, which will give fans the chance to compete with the TRICON Garage driver through five racing games.

Sharing the news with her 45,000 X followers, Breidinger wrote, "So excited to announce our partnership with @DaveandBusters!! Catch them on the No.5 @TRICONGarage Toyota Tundra TRD Pro this season too! Head to your local store to compete on the Leaderboard Challenge. Play Hot Wheels Victory Lap, NASCAR Pit Stop, Top Gun Maverick, Cruis’n Blast, & Super Bikes 3!"

Breidinger signed a full-time contract with TRICON Garage for the 2025 season.

Toni Breidinger, TRICON Garage Toyota

Photo by: Jonathan Bachman - Getty Images

"Racing full-time with TRICON is a dream for me. It's been a 15-year process to get here but I'm so excited for this moment and ready to capitalize on it," said Breidinger at the time.

"I wouldn't have this opportunity if it wasn't for Toyota, Raising Cane's, CELSIUS, and Sunoco. I'm beyond grateful to have these partners and team in my corner to take this next step in my career."

Breidinger became the first Arab-American woman to drive in a national NASCAR series when she drove for Young's Motorsports in 2021. Now, in her first full-time season in the Truck Series, she sits 22nd in the drivers' standings.

The NASCAR Craftsman Truck Series next races at the Indianapolis Raceway Park on Saturday, 26 July.