NASCAR
Scott Warfield joins communications staff
Scott Warfield Joins NASCAR as Manager of Public Relations DAYTONA BEACH, Fla. (April 24, 2006) -- The National Association for Stock Car Auto Racing (NASCAR) announced today that Scott Warfield will manage public relations for NASCAR Licensing, ...
Edited: Apr 26, 2006, 2:08 AM
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Scott Warfield Joins NASCAR as Manager of Public Relations
DAYTONA BEACH, Fla. (April 24, 2006) -- The National Association for Stock Car Auto Racing (NASCAR) announced today that Scott Warfield will manage public relations for NASCAR Licensing, Aftermarket and Community Affairs, based in Charlotte, N.C. In this role, Warfield will be responsible for developing and executing media and public relations programs that bring value to NASCAR's growing roster of licensees and aftermarket partners, provide leadership opportunities for NASCAR executives and help promote the range of charitable programs associated with the newly-created NASCAR Foundation.
"Scott's talent for telling compelling stories and his hunger for identifying and breaking news will advance our efforts to add value to our more than 200 consumer product licensees, our growing family of aftermarket partners and The NASCAR Foundation," said NASCAR Vice President of Licensing and Consumer Products Mark Dyer. "As NASCAR licensees and retail partners continue to innovate and create more sophisticated marketing programs, there are significant opportunities to publicize these efforts and integrate into NASCAR's compelling business story."
Warfield will report to Andrew Giangola, NASCAR's director of business communications, based in New York.
Warfield comes to NASCAR from Sports Business Journal, where he had been staff writer since May 2004, covering motorsports and major league soccer. Prior to SBJ, he wrote for Triangle Business Journal, based in Raleigh, N.C. Warfield is a graduate of University of North Carolina at Chapel Hill, focusing on journalism and economics.
About NASCAR Licensing
Over the past decade, NASCAR has seen strong growth in its licensing business. NASCAR fans purchased more than $2 billion in NASCAR-licensed products in 2005, an increase of 250% from 1995. NASCAR Licensing interfaces with virtually every business category in the retail marketplace, including apparel, accessories, collectibles, electronics/toys, gifts and novelties, house and home, food, and publishing. NASCAR Official Stores have opened in 4 markets and the NASCAR Official Members Club has 1,000 local chapters all across the United States. In addition, NASCAR-licensed concepts include NASCAR Speedpark, NASCAR Silicon Speedway, NASCAR Cafe, NASCAR America, Daytona USA, NASCAR.com and a licensing agreement with Electronic Arts.
About NASCAR Aftermarket
Developed in 1996, NASCAR's automotive aftermarket program builds awareness for the sport by creating marketing alliances with leading manufacturers in the automotive industry. NASCAR supports its aftermarket program with a fully-integrated media platform. In 2002, NASCAR and Universal Technical Institute opened the NASCAR Technical Institute to attract and train automotive technicians for the industry.
About The NASCAR Foundation
The National Association for Stock Car Auto Racing, Inc. (NASCAR), launched The NASCAR Foundation in January 2006. The Foundation is a 501 c (3) non-profit entity that embodies the compassion of the NASCAR Family and its commitment to serving communities. The Foundation supports a wide range of charitable initiatives that reflect the core values of the entire NASCAR Family. The NASCAR Foundation uses the strength of the sport and its people to make a difference in the lives of those who need it most.
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