NHRA
DSR adds sponsor partner for 2006
TRIJICON EXPANDS AUTO RACING SPONSORSHIP TO INCLUDE NHRA WITH DON SCHUMACHER RACING INDIANAPOLIS (Feb. 10, 2006) - Don Schumacher announced today that Trijicon®, Inc., a world leader in the development of Brilliant Aiming Solutions for the ...
Published: Feb 12, 2006, 5:37 AM
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TRIJICON EXPANDS AUTO RACING SPONSORSHIP TO INCLUDE NHRA WITH DON SCHUMACHER RACING
INDIANAPOLIS (Feb. 10, 2006) - Don Schumacher announced today that Trijicon®, Inc., a world leader in the development of Brilliant Aiming Solutions for the hunting, military and law enforcement markets, has expanded its sponsorship portfolio by signing a multi-year, associate sponsorship agreement with Don Schumacher Racing on the U.S. Army Top Fuel dragster for the NHRA POWERade Drag Racing Series.
"Trijicon is excited to join Don Schumacher's championship operation as an associate sponsor," said Tom Munson, Director of Sales and Marketing for Trijicon. "Having our name on the U.S. Army Top Fuel dragster accomplishes two strategic goals for us: first, it provides another way for us to show our support for our troops, whom we are equipping daily for the war on terror. Second, it also allows us to promote our line of hunting optics to the NHRA fans, many of whom are dedicated hunters.
"Last season we entered into a sponsorship agreement with a NASCAR Busch Series team for the same reasons," continued Munson. "By expanding our program to include the top team operation in NHRA, we can further reach our target market of hunters, law enforcement and military personnel. Trijicon is now even better equipped to market to those individuals who want to buy the very best, high-quality optics for their firearms."
"I am pleased that Trijicon has joined us as an associate sponsor," added Schumacher. "Their superior quality products are used by military and law enforcement organizations, as well as by many sportsmen. We look forward to working with Trijicon to further their sales, marketing and promotional goals."
Trijicon logos will appear on the U.S. Army Top Fuel dragster and the U.S. Army Pro Stock Motorcycles. Additionally, Trijicon logos will be displayed on all other Don Schumacher Racing race vehicles, all show vehicles, transporters, technology trailers and hospitality vehicles.
Trijicon, Inc., is based in Wixom, Mich., and produces a premium line of self-luminous sights and scopes. Trijicon self-luminous sights and optics offer a bright aiming point in any light. All Trijicon products are available online and at many fine hunting retailers across the country and around the world. For more information on any of Trijicon's self-luminous aiming systems, contact Trijicon, Inc. at 49385 Shafer Ave., Wixom, MI, 48393, (800) 338-0563, or visit the company's website at www.trijicon.com.
Don Schumacher Racing includes nine professional NHRA POWERade Drag Racing Series teams: the U.S. Army Top Fuel dragster driven by Tony Schumacher; the Skull Gear/Torco Race Fuels Top Fuel dragster steered by Melanie Troxel; the Matco Tools Iron Eagle Dodge Funny Car of Whit Bazemore; the Mopar/Oakley Dodge Funny Car piloted by Gary Scelzi; the Brut Dodge driven by Ron Capps; two U.S. Army Pro Stock Motorcycles for Angelle Sampey and Antron Brown; and two Pro Stock cars: the Team Mopar/Valspar Dodge Stratus driven by Richie Stevens Jr., and now the Team Mopar/SRT Dodge Stratus steered by newcomer to the team Shaun Carlson.
-dsr-
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