NHRA
John Force Racing launches road show
Published: Jan 27, 2011, 8:51 PM
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JOHN FORCE RACING ROAD SHOW TO HIT NHRA FULL THROTTLE TRAIL IN 2011
YORBA LINDA, CA (January 25, 2011) --- John Force will be the first person to admit that he has some P.T. Barnum DNA running through his veins. In fact, the 15-time NHRA Funny Car champion is known as much for his verbal prowess in the pressroom as he is for his on-track success.
He once dressed up as the Wendy's restaurants namesake complete with dress and red wig to seal a sponsorship deal and even went so far as to eat a newspaper article to settle a wager with award-winning motorsports journalist John Sturbin.
Force is taking that promotional power and enthusiasm for NHRA Full Throttle Drag Racing on the road in 2011.
Force today unveiled the John Force Racing Road Show, a multiple-trailer caravan that will travel the country in conjunction with Force's four Ford Mustang Funny Car teams, spreading the gospel of NHRA Full Throttle Drag Racing at drag race events, movie theaters, malls, airports, car shows and anywhere else Force thinks he can get a crowd and sell the sport with which he fell in love as a young man in Southern California.
"I love this sport and I want as many people to see my hot rods as possible," said the 15-time Auto Racing All-America selection. "Last year, we added a sponsor trailer to help our sponsors like Castrol, Auto Club, Ford, Mac Tools and BrandSource activate at the track with us. I want to take it to the next level and activate for my sponsors away from the track in the cities where we are racing.
"I know once fans see my Mustangs and maybe watch a video, they will want to see more. We have a great sport and NHRA is a great partner. I want to do everything I can so my sponsors, my drivers and our sport can continue to succeed," said Force.
The John Force Racing Road Show will consist of multiple Ford Mustang show cars as well as an apparel trailer and interactive displays it will travel in conjunction with the NHRA Full Throttle Drag Racing Series. In most instances, the JFR Road Show will set up on Wednesday or Thursday and be open free to the public through the race weekend.
On Sunday night or early Monday morning, the trailers will load up and, just like the Barnum and Bailey Circus, will leave town. In select markets, the BrandSource Funny Car, which will be part of the road show, will be tested by up-and-coming Funny Car driver Courtney Force as the 22 year-old works towards her license.
-source: jfr
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