NHRA

Len Batycki joins Doug Herbert as GM

Doug Herbert Chooses Len Batycki for EVP, GM Roles in Businesses Batycki's Background, Multi-talents Impress Herbert CHERRYVILLE, N.C., July 16, 2004 - Doug Herbert, owner and NHRA professional drag racer, Friday named Len Batycki ...

Edited: Jul 18, 2004, 1:15 AM

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Doug Herbert Chooses Len Batycki for EVP, GM Roles in Businesses Batycki's Background, Multi-talents Impress Herbert

CHERRYVILLE, N.C., July 16, 2004 - Doug Herbert, owner and NHRA professional drag racer, Friday named Len Batycki executive vice-president and general manager of Doug Herbert Performance Parts and Doug Herbert Racing.

Batycki, of Denver, N.C., has an extensive background in motorsports. He was a vice president at Richard Childress Racing for seven years, from 1996-2002, and was vice president of marketing at North Carolina Motor Speedway and track director of Rockingham Dragway in the early 1990s. Most recently Batycki was senior vice president at Ogilvy Public Relations World Wide, creating the company's motorsports group that did work in Formula One, NASCAR and NHRA.

"We are very excited to be able to add someone with Len's abilities," said Herbert, driver of the Snap-on Racing Top Fuel dragster. "He'll make our whole organization better. I'm looking forward to working with him. He's been successful; he has a lot of experience and will provide solid leadership as we grow our business.

"We'll be working together to build the parts business and the T-shirt, apparel and screen printing businesses," he continued. "And we'll be able to better serve the sponsors. It's all the same team, and we want to be winners. The businesses win when we sell parts or apparel. It's easier to measure the success of the race car team."

The hire comes as Herbert moves his performance parts business from Cherryville to Lincolnton, N.C., expanding from 30,000 square feet to 100,000 square feet.

"I'm genuinely excited about working with Doug," said Batycki. "He has built Herbert Performance into a champion from the ground up. It is an awesome opportunity for me to showcase the experience I gained by working with some of the best people in motorsports. We want to decrease Doug's work load so he'll be able to devote more time to the race team and serving as a spokesman for Snap-on Tools while I will be focusing on the strategic growth of Herbert Performance.

"Doug has the same winning attitude that I saw Richard Childress and Dale Earnhardt use to build their teams and businesses. I'm looking forward to being a part of the exciting things that are about to happen at Herbert Performance."

-hr-

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