NHRA
Marketing partner, event sponsor announced
Mortgage Leader to Sponsor NHRA POWERade Drag Racing Series National Event in Chicago GLENDORA, Calif. (Feb. 10, 2005) -- NHRA has announced that Ameriquest Mortgage has inked a one-year deal as a marketing partner of NHRA. In addition, ...
Edited: Feb 12, 2005, 6:27 AM
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Mortgage Leader to Sponsor NHRA POWERade Drag Racing Series National Event in Chicago
GLENDORA, Calif. (Feb. 10, 2005) -- NHRA has announced that Ameriquest Mortgage has inked a one-year deal as a marketing partner of NHRA. In addition, the mortgage lending institution will be the title rights sponsor of the Ameriquest NHRA Nationals in Chicago, Sept. 29 -- Oct. 2.
Ameriquest will receive advertising spots within NHRA POWERade Drag Racing Series telecasts on ESPN2, and make available at select events throughout the year its airship, providing a unique perspective of the racing on the track from high above the facility. In addition, the company will have a presence on-site at all 23 national events.
"We are pleased that Ameriquest Mortgage has chosen to add NHRA to its portfolio of major sports sponsorships," said Tom Compton, president, NHRA. "Coupled with the race team associate sponsorship, Ameriquest will have a significant presence on-site at NHRA POWERade Drag Racing Series events and we are confident that once they see the return on investment in the sport, will maintain a long and prosperous relationship with NHRA."
Ameriquest Mortgage also announced a major associate sponsorship on Don Prudhomme Racing's Miller Lite dragster driven by two-time NHRA POWERade Drag Racing world champion Larry Dixon.
"NHRA POWERade Drag Racing is a great match in reaching our target 25-54 male audience," said Brian Woods, chief marketing officer, Ameriquest Mortgage Company. "We are impressed with NHRA's accessibility for the fans to not only the drivers, but the multiple opportunities for sponsors on-site to reach this loyal, passionate, and growing fan base."
It marks the first sponsorship entry into competitive motorsports for the company.
Ameriquest Mortgage Company is a national mortgage lender committed to helping people achieve their home ownership dreams and financial freedom. To fulfill that mission, Ameriquest originates and services home mortgage loans. For more information about Ameriquest Mortgage Company, visit www.ameriquest.com.
Headquartered in Glendora, Calif., the NHRA is the primary sanctioning body for the sport of drag racing in the United States. It presents 23 national events through its NHRA POWERade Drag Racing Series. The NHRA has 80,000 members and 140 member tracks. The NHRA-sanctioned sportsman and bracket racing series' provide competition opportunities for drivers of all levels. The NHRA develops the stars of tomorrow by offering the NHRA Lucas Oil Drag Racing Series, NHRA Summit Sport Compact Drag Racing Series, NHRA Summit Racing Series and the NHRA Street Legal Program. The NHRA also offers the NHRA O'Reilly Auto Parts Jr. Drag Racing League for youths ages 8 to 17.
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