NHRA
Sponsor named for Maple Grove event
Lucas Oil named Title Sponsor of NHRA Powerade Drag Racing Series event at Maple Grove Raceway. SONOMA, Calif. (Aug. 5, 2002) - Lucas Oil Products, an industry leader in lubricants and fuel treatments, has signed a multi-year agreement to become ...
Published: Aug 6, 2002, 11:58 AM
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Lucas Oil named Title Sponsor of NHRA Powerade Drag Racing Series event at Maple Grove Raceway.
SONOMA, Calif. (Aug. 5, 2002) - Lucas Oil Products, an industry leader in lubricants and fuel treatments, has signed a multi-year agreement to become the title sponsor of the NHRA POWERade Drag Racing Series event at Maple Grove Raceway, it was announced today by National Hot Rod Association (NHRA) officials.
The Lucas Oil NHRA Nationals will be held Sept. 12-15 at the scenic quarter-mile facility located just east of Philadelphia in Mohnton, Pa. The $1.8 million race, which will be televised by ESPN2, is the 18th of 23 events in the NHRA POWERade Drag Racing Series for 2002.
"Lucas Oil Products is pleased to have the opportunity to add yet another very exciting event to our growing lineup of NHRA POWERade Drag Racing Series title sponsorships," said Forrest Lucas, president and CEO of Lucas Oil Products "We've enjoyed our relationship with the NHRA over the years and we certainly welcome continued opportunities to expose our customers to the excitement of NHRA Drag Racing by playing an integral role in the production of these great events."
It is the third NHRA event sponsorship involvement for Lucas Oil Products, also the title sponsor for the recent Lucas Oil NHRA Northwest Nationals at Pacific Raceways, near Seattle. Last season Lucas Oil was the title sponsor of the spring event at Route 66 Raceway near Chicago.
"We're pleased that Lucas Oil Products has increased its presence in NHRA by becoming the title sponsor of this very important event in our NHRA POWERade Drag Racing Series," said Bob Wagner, NHRA vice president of sales and business development. "Lucas Oil Products has certainly demonstrated an ability to utilize NHRA sponsorships as an integral part of its overall marketing strategy. They have always been one of the leading supporters of race teams in a variety of categories, from Top Fuel to Super Comp. Now, with their sponsorship of our sportsman series and several key events within our series, Lucas Oil has become a major player within our drag racing arena. The Lucas Oil NHRA Nationals has evolved into one of the leading motorsports events on the East Coast and with their support we look forward to continued growth in the future."
The defending winners of the event include Gary Scelzi in Top Fuel, John Force in Funny Car, Troy Coughlin in Pro Stock and Angelle Savoie in Pro Stock Motorcycle. The event has been held at Maple Grove Raceway since 1985 and annually features close competition, national record performances and championship drama.
In addition, Lucas Oil Products also is the title sponsor for the NHRA Lucas Oil Drag Racing Series for sportsman competitors and provides primary sponsorship to several teams in that series, including rising star Morgan Lucas in Top Alcohol Dragster, veteran driver Jason Rupert in Alcohol Funny Car and Tom Bayer in Super Comp. Lucas Oil Products is an associate sponsor for several professional category teams, including defending Top Fuel champion Kenny Bernstein and current Top Fuel points leader Larry Dixon. Lucas Oil Products also is active in the NHRA Summit Sport Compact Series as title sponsor for two of the premier events in that national touring series.
Based in Corona, Calif., Lucas Oil Products is one of the fastest growing additive lines in the consumer automotive industry featuring a premium line of oils, greases and problem solving additives. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as the top selling additive line in the American truck stop and auto parts industries.
Headquartered in Glendora, Calif., the NHRA is the primary sanctioning body for the sport of drag racing in the United States. It presents 23 national events through its NHRA POWERade Drag Racing Series. The NHRA has more than 80,000 members nationwide and more than 130 member tracks. The NHRA-sanctioned sportsman and bracket racing series' provide competition opportunities for drivers of all levels. The NHRA develops the stars of tomorrow by offering the NHRA Lucas Oil Drag Racing Series, NHRA Summit Racing Series, NHRA Summit Sport Compact Drag Racing Series and the NHRA Street Legal Program. The NHRA also offers the NHRA Castrol GTX Jr. Drag Racing League for youths ages 8 to 17.
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