Trans-Am
Title sponsor announced, Miami added to 2003 schedule
DENVER -- MotoRock LLC has signed a multi-year agreement to become title sponsor of the Trans-Am Series for the BFGoodrich Tires Cup. The Series will now be known as the MotoRock Trans-Am Tour for the BFGoodrich Tires Cup. The agreement is a ...
Published: Aug 30, 2003, 1:58 PM
Copy link
Share on Viber
DENVER -- MotoRock LLC has signed a multi-year agreement to become title sponsor of the Trans-Am Series for the BFGoodrich Tires Cup. The Series will now be known as the MotoRock Trans-Am Tour for the BFGoodrich Tires Cup. The agreement is a continuation of MotoRock's title sponsorship of the MotoRock Mile High 100, part of the Centrix Financial Grand Prix of Denver. The announcement was made in Denver by MotoRock Chairman and CEO Jamie Rose, Trans-Am Series principal Paul Gentilozzi and Trans-Am Series Executive Director John Clagett.
MotoRock Trans-Am Tour presentation: Paul Gentilozzi and MotoRock Chairman and CEO Jamie Rose.
Photo by John Thawley.
Under the new agreement, MotoRock will present cutting-edge music and ambient programming as part of racing weekends. The Grand Prix Americas event will feature Elton John, with another act to be announced later.
With the title sponsorship, the Series announced it would run its first event in conjunction with MotoRock this year, with a return to the Grand Prix Americas in Miami, Sept. 26-28, along with the Champ Car World Series. The added Miami round brings the total races on this year's schedule to 11.
"MotoRock is a new generation of pop culture that blends cars, stars and guitars," said Rose. "MotoRock is a series of live events that showcase the excitement of motorsports, music and lifestyle, while delivering a unique new form of broadcast entertainment programming. It's the new breed of speed.
"By integrating music, lifestyle and entertainment, MotoRock hopes to bring a new audience to the thrill of motorsports, as well as a dramatically enhanced opportunity for media partners and corporate sponsors at every level," concluded Rose.
"This agreement shows a significant change in direction for the Trans-Am Series and represents an important step forward for the Series," said Clagett. "Pairing popular music with the Trans-Am Series is a perfect fit, as both are American institutions. We are proud to be a part of this venture.
"We're also looking forward to returning to Miami," added Clagett. "The South Florida market is a perfect fit for the Trans-Am Series. The location is ideal and boasts some of the most avid racing fans in North America. The event was extraordinarily exciting last year, and we expect, with the addition of MotoRock, this year's event will be even better."
MotoRock Trans-Am Tour presentation.
Photo by John Thawley.
The Trans-Am Series features closed-fendered, production-based, V-8-powered sports cars, competing on permanent road courses, and temporary street and airport circuits throughout North America. The Trans-Am Series is America's oldest continuously running road racing series and celebrates its 38th anniversary in 2003.
MotoRock is the creation of a popular culture brand that blends the enthusiast markets of cars, stars and guitars. It is a yearly series of destination live events that showcase the excitement of motorsports, music and lifestyle while delivering a unique new form of broadcast entertainment programming.
-trans am-
We want your opinion!
What would you like to see on Motorsport.com?
Take our 5 minute survey.
- The Motorsport.com Team
Read and post comments
Read also :
Share Or Save This Story
Copy link
Share on Viber
Previous article Darlington II: GM - Craven Friday interview
Next article Denver: Practice one report
Top Comments
There are no comments at the moment. Would you like to write one?
View More & Comment
More from
Paul Gentilozzi
New Lexus RC F GT3 makes series debut
IMSA
IMSA
Daytona November testing
New Lexus RC F GT3 makes series debut
Lexus GT3 program to enter IMSA in 2016 with Gentilozzi and Pruett
IMSA Others
IMSA Others
Lexus GT3 program to enter IMSA in 2016 with Gentilozzi and Pruett
Menezes one to 'watch' with RSR in Rolex 24 at Daytona
IMSA
IMSA
Daytona 24
Menezes one to 'watch' with RSR in Rolex 24 at Daytona
Latest news
NASCAR is getting the championship finish it has pursued since 1992
NASCAR Cup
NAS NASCAR Cup
Phoenix II
5 min
NASCAR is getting the championship finish it has pursued since 1992
Zane Smith furious as he slams into Carson Hocevar after NASCAR Cup race
NASCAR Cup
NAS NASCAR Cup
Phoenix II
17 min
Zane Smith furious as he slams into Carson Hocevar after NASCAR Cup race
Complete NASCAR Cup points standings after 2026 Phoenix II
NASCAR Cup
NAS NASCAR Cup
Phoenix II
50 min
Complete NASCAR Cup points standings after 2026 Phoenix II
Kyle Larson reacts as points lead completely vanishes in costly Phoenix wreck
NASCAR Cup
NAS NASCAR Cup
Phoenix II
1 h
Kyle Larson reacts as points lead completely vanishes in costly Phoenix wreck
Subscribe and access Motorsport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.
You have 2 options:
- Become a subscriber.
- Disable your adblocker.
Subscribe now Already subscribed? Sign in here
Already disabled your adblocker?
Reload page
Manage Alerts
Subscribe