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New backer for Coulthard Penske Ford

Fabian Coulthard and Luke Youlden's DJR Team Penske Ford will run a brand new livery on the Gold Coast this weekend, with national car buying service SellMyCar taking over as the prime backer.

New livery for Fabian Coulthard, Luke Youlden, Team Penske Ford

New livery for Fabian Coulthard, Luke Youlden, Team Penske Ford

DJR Team Penske

New livery for Fabian Coulthard, Luke Youlden, Team Penske Ford

The sponsorship is the first on this scale for SellMyCar and Manheim Auctions in Australia, and follows an association in the US between the Penske Automotive Group and parent company Cox Automotive.

“We are really excited to be working with DJR Team Penske and expect our sponsorship will generate some great exposure for our brands,” said Justin Hodgson, Director of Marketing for Manheim Australia.

“While it is a one one-off partnership this year, if it proves to be effective, it could certainly lead to an ongoing relationship between our companies. Cox Automotive have a number of brands in this market so it could provide an important platform as we continue our expansion into different aspects of the Australian automotive landscape.”

“This is a great new partnership for the team,” added DJR Team Penske managing director Ryan Story. “Cox Automotive are long term partner of Team Penske, and the Australian company has embraced the DJR Team Penske Supercars programme.

“It is always exciting to debut a brand new sponsor to our sport and the activity leading up to their event has been impressive with the SellMyCar and Manheim activations. We look forward to welcoming the team and their guests to the DJR Team Penske garage over the weekend.”

 

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