Record $45 million impact for Adelaide Supercars event

Adelaide 500 organisers are claiming this year's event pumped a record $45.9 million into South Australia's economy.

shares
comments
Record $45 million impact for Adelaide Supercars event

According to a report prepared by independent researchers Economic Research Consultants the season-opening Supercars round broke a number of records, starting with that $45.9 million economic impact, a spike from $41.94 million the previous year.

There was a significant boost in 'visitor nights' too, with 90,001 this year compared to 81,052 last year.

The event, which included both the on-track debut of the Ford Mustang and a Sunday night performance by legendary US rock band Red Hot Chili Peppers, also created 435 full-time equivalent jobs.

Read Also:

“We know this event is a significant economic driver for South Australia, attracting more than 250,000 visitors each year, 15,000 from interstate, who provide enormous flow-on benefit for the city’s hotels, bars, restaurants and local retailers," said South Australia's acting minister for trade, tourism and investment Tim Whetstone.

“Regional tourism operators also experience an uplift as visitors stay longer and experience all the wonders our state has to offer.

“Since its inception, the race has injected more than $600 million into our state’s economy and created hundreds of jobs. The race is getting bigger and better each year, and we look forward to putting on another impressive event in 2020."

The Adelaide 500 has already been locked in as the opening round of the 2020 Supercars season, the event moving to the third weekend in February.

Team boss surprised by costly Whincup crash

Previous article

Team boss surprised by costly Whincup crash

Next article

Holden working with Supercars on factory future

Holden working with Supercars on factory future
Load comments

About this article

Series Supercars
Author Andrew van Leeuwen
Can Whincup be Triple Eight's ruthless leader? Prime

Can Whincup be Triple Eight's ruthless leader?

Supercars' most successful team of the past 15 years is set for a radical shakeup next year when Jamie Whincup retires from driving and takes over the reins at Triple Eight. But does he have what it takes to be the new Roland Dane?

Supercars
Feb 8, 2021
How a lifetime Supercars deal broke down in one year Prime

How a lifetime Supercars deal broke down in one year

David Reynolds inked what was effectively a lifetime deal with Erebus in 2019 – only to walk out a year later. What went wrong?

Supercars
Dec 18, 2020
Why Supercars now needs a new "human salt harvester" Prime

Why Supercars now needs a new "human salt harvester"

Scott McLaughlin has been a controversial figure in Supercars over the past few years but, as he heads off to a fresh challenge in IndyCar, the Australian tin-top series needs to find someone else to fill his drama-filled boots as the category enters a new era...

Supercars
Nov 3, 2020
Why 2020 isn't McLaughlin's greatest title Prime

Why 2020 isn't McLaughlin's greatest title

Scott McLaughlin was quick to describe his third Supercars title as his best yet. But even though it didn't match the dramatic backstory of his 2018 triumph, there's a good reason for him wanting to control the narrative this time around.

Supercars
Oct 2, 2020
Why a Bathurst finale is risky business for Supercars Prime

Why a Bathurst finale is risky business for Supercars

The Bathurst Grand Final may provide Supercars its greatest spectacle yet – but there's a risk it will force the series to face a hard truth.

Supercars
Sep 4, 2020
Why Scott McLaughlin must become an IndyCar driver Prime

Why Scott McLaughlin must become an IndyCar driver

Scott McLaughlin, two-time and current Supercars champion, should have been making his NTT IndyCar Series debut for Team Penske at the GP of Indianapolis, but the Covid-19 pandemic forced a rescheduling that has put the brakes on his career switch. But David Malsher-Lopez explains why the New Zealander deserves this opportunity as soon as possible.

IndyCar
Jul 4, 2020
Tickford's 10-year wait for James Courtney Prime

Tickford's 10-year wait for James Courtney

When the Supercars season resumes James Courtney will be a Tickford Racing driver – but it's not the first time the star driver has flirted with the famous Ford squad.

Supercars
May 19, 2020
Is Australia facing a fresh touring car war? Prime

Is Australia facing a fresh touring car war?

Supercars has fought off two-litre touring car competition in the past, so does the launch of TCR Australia mean it will have to do it again?

TCR Australia
May 17, 2019