How Hyundai is shaping up to dethrone Toyota as WRC's conqueror

Hyundai chief Cyril Abiteboul reckons the South Korean marque pumps more money into the WRC than anyone else. But he knows that success is about the human side as much as resources, and now has all the ingredients to take on Toyota

Pressure is not confined to tyres at Hyundai Motorsport ahead of the 2024 World Rally Championship. The South Korean marque boasts an experienced new line-up of drivers, who are all proven as rally winners, so expectation levels are high as it aims to break Toyota’s stranglehold on the series.

Given the investment to lure 2019 world champion Ott Tanak back to the fold after a year at M-Sport, while adding three-time rally winner Andreas Mikkelsen to its pool of drivers for its third car, there is no hiding from the fact that it’s time to deliver. And that’s something that is welcomed by its leader Cyril Abiteboul.