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Brands Hatch: New look for Ducati team
Milan, August 3, 2006 - Warner Bros. Consumer Products, Ducati Corse and Suomy S.p.a. announce that they will jointly promote the September 1st launch of Warner Bros. Pictures' epic-action adventure, Superman Returns by fielding a motorcycle themed ...
Published: Aug 4, 2006, 2:40 PM
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Milan, August 3, 2006 - Warner Bros. Consumer Products, Ducati Corse and Suomy S.p.a. announce that they will jointly promote the September 1st launch of Warner Bros. Pictures' epic-action adventure, Superman Returns by fielding a motorcycle themed to the film during the World Superbike Championship race in Brands Hatch (UK), on the 6th of August 2006.
The Ducati Xerox Team 999F06 machines, being ridden by Australian Troy Bayliss and Italian Lorenzo Lanzi, along with the riders' leathers and helmets, will feature imagery based on the eagerly-awaited feature film. The riders' helmets have been produced by Suomy, an official Superman Returns licensee producing motorcycle riding gear, apparel and accessories.
Mr. Paolo Ciabatti, Ducati Corse Superbike director, said, "We are very pleased to be partnering with Warner Bros. Consumer Products and Suomy to celebrate the launch of Superman Returns within the incredibly popular sport of Superbike. With Troy Bayliss winning eight races already this season, who better to bear the colors of Superman in World Superbike?"
"Being part of the World Superbike Championship and bringing Superman to the race with the Ducati Xerox Team's champions and Suomy gives worldwide visibility to this much-loved Super Hero and to the new film," says Pilar Zulueta, Senior Vice President and General Manager of Warner Bros. Consumer Products' Europe, Middle East and Africa. "We are thrilled to link Superman to a sporting event that has such a high level of visibility and one that is characterized by a spectacular show and top performances."
Warner Bros. Consumer Products has extended its partnership with Suomy, the Italian leader for motorcycle helmets and gear, to launch an all new product line inspired by the World's Greatest Super Hero, Superman. The new products will feature artwork from Warner Bros. Pictures' upcoming action adventure Superman Returns, as well as artwork from the classic Superman character known from DC Comics' comic books.
They are provided with protections and are designed with all technical details are perfect for riders who want to travel safely and distinguish themselves from other riders. The Superman collection also includes t-shirts, sweatshirts and jeans that are perfectly in line with riders' free lifestyle.
About Superman Returns
Following a mysterious absence of several years, the Man of Steel comes back to Earth in the epic action-adventure Superman Returns, a soaring new chapter in the saga of one of the world's most beloved Super Heroes. While an old enemy plots to render him powerless once and for all, Superman (Brandon Routh) faces the heartbreaking realization that the woman he loves, Lois Lane (Kate Bosworth), has moved on with her life. Or has she? Superman's bittersweet return challenges him to bridge the distance between them while finding a place in a society that has learned to survive without him. In an attempt to protect the world he loves from cataclysmic destruction, Superman embarks on an epic journey of redemption that takes him from the depths of the ocean to the far reaches of outer space.
About Warner Bros. Consumer Products:
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
About DC Comics:
DC Comics, a Warner Bros. Entertainment Company, is the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman, Wonder Woman and the Sandman. These DC Super Heroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace, thrilling audiences of all ages for generations. DC Comics' Web site is located at www.dccomics.com.
About Ducati:
Founded in 1926, Ducati builds racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. The Company produces motorcycles in six market segments which vary in their technical and design features and intended customers: Superbike, Supersport, Monster, Sport Touring, Multistrada and the new SportClassic. The Company's motorcycles are sold in more than 60 countries worldwide, with a primary focus in the Western European, Japan and North American markets. The Ducati Xerox Team are the factory Superbike team of Ducati, who this year are competing in their nineteenth season of World Superbike Championship racing, having dominated the sport in recent years. Ducati's pedigree since the start of the championship in 1988 is an impressive one; the Italian manufacturer winning 11 Riders' and 13 Manufacturers' titles and more individual races than all the other manufacturers combined.
-www.ducati.com
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