Formula E
McLaren names Saudi-backed Neom as Formula E, Extreme E title sponsor
McLaren has announced a new strategic partnership with Neom, a government-backed smart city project in Saudi Arabia, that will serve as the title sponsor of its electric racing teams.
Luke Smith
Edited: Jun 27, 2022, 5:29 PM
Copy link
Share on Viber
McLaren will make its debut in Formula E later this year after announcing in May that it had purchased Mercedes’ entry, having previously announced plans to race in Extreme E from 2022.
Neom, which is a new smart city that is funded by the Public Investment Fund of Saudi Arabia as part of its Vision 2030 programme, has previously enjoyed a partnership with Mercedes’ Formula E team, and has been tipped as a future location for a Formula E race.
McLaren's teams will be known as NEOM McLaren Formula E Team and NEOM McLaren Extreme E, as well as operating under the combined banner of NEOM McLaren Electric Racing.
“The partnership represents the union of two organisations with similar goals in technology and innovation,” a statement from McLaren reads.
As part of the programme, “selected candidates from Saudi Arabia will be given the opportunity to take part in a one-year placement with McLaren Racing as part of the NEOM Graduate Opportunities in Work” according to the team.
McLaren Racing CEO Zak Brown said: “We are delighted to welcome NEOM to the McLaren Racing family. This is an incredible way to kick off our entry into Formula E and to unify our electric racing series.
“We are thrilled to introduce NEOM McLaren Electric Racing and to work with NEOM to nurture talent and drive innovation.”
McLaren Formula E
Photo by: McLaren
Nadhmi Al-Nasr, the CEO of NEOM, added: “Our partnership with McLaren Racing complements NEOM’s commitment to driving sustainable solutions and tackling some of society's most pressing challenges.
“The partnership will allow us to share our collective resources and experience to yield exciting results, not only for our own organisations, but also for the broader automotive and sports industries.
“NEOM is an economic engine for the Kingdom of Saudi Arabia and will be a hub for innovative businesses like McLaren Racing to conduct cross-industry research, incubate, collaborate and bring new technologies to the world.”
The announcement marks the latest move in motorsport by Saudi Arabia, which has a long-term deal in place to host Formula 1 grands prix after staging its inaugural race in 2021, and significant sponsorship deals through Aramco.
The government-backed PIF already has ties to McLaren, contributing to a £550m investment that was announced last July.
We want your opinion!
What would you like to see on Motorsport.com?
Take our 5 minute survey.
- The Motorsport.com Team
Read and post comments
Read also :
Share Or Save This Story
Copy link
Share on Viber
Previous article McLaren seals Formula E powertrain deal with Nissan for Gen3 era
Next article Formula E unveils first 2022-23 calendar draft including India, Brazil
Top Comments
There are no comments at the moment. Would you like to write one?
View More & Comment
More from
Luke Smith
1998 Belgian GP: When the Schumachers went to war
Formula 1
Formula 1
1998 Belgian GP: When the Schumachers went to war
The race that transformed perceptions of Red Bull
Formula 1
Formula 1
The race that transformed perceptions of Red Bull
Hamilton in the process of selecting Brad Pitt’s co-star for F1 movie
Formula 1
Formula 1
Hamilton in the process of selecting Brad Pitt’s co-star for F1 movie
More from
McLaren
What's behind Oscar Piastri's split with Mark Webber – and what it means for his F1 career
Formula 1
Formula 1
Sao Paulo GP
What's behind Oscar Piastri's split with Mark Webber – and what it means for his F1 career
Malthe Jakobsen completes McLaren's WEC Hypercar driver line-up
WEC
WEC
Malthe Jakobsen completes McLaren's WEC Hypercar driver line-up
Latest news
Argentina set to make WRC comeback in 2028
WRC
WRC WRC 45 min
Argentina set to make WRC comeback in 2028
The impressive stats underpinning Liam Lawson's career-saving F1 season
Formula 1
F1 Formula 1
Sao Paulo GP
2 h
The impressive stats underpinning Liam Lawson's career-saving F1 season
George Russell launches karting academy
Formula 1
F1 Formula 1
Sao Paulo GP
2 h
George Russell launches karting academy
Feature
Discover prime content
Subscribe and access Motorsport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.
You have 2 options:
- Become a subscriber.
- Disable your adblocker.
Subscribe now Already subscribed? Sign in here
Already disabled your adblocker?
Reload page
Manage Alerts
Subscribe