Formula 1
BAT exits Formula One
British American Tobacco exits Formula One at the Brazilian Grand Prix this weekend after eight years of Lucky Strike sponsorship -- and brings to an end links to motorsport dating back to the 1960s. The company is honouring a commitment to leave ...
Edited: Oct 26, 2006, 1:10 AM
Copy link
Share on Viber
British American Tobacco exits Formula One at the Brazilian Grand Prix this weekend after eight years of Lucky Strike sponsorship -- and brings to an end links to motorsport dating back to the 1960s.
The company is honouring a commitment to leave F1 by the end of this year -- a move consistent with the International Marketing Standards which it voluntarily subscribed to in 2001 along with its two major international tobacco company competitors.
Jimmi Rembiszewski, Marketing Director, said: "We are very proud of the team's sporting achievements and wish them every success in the future, but our time is over.
"Public opinion and many of our stakeholders no longer think it is appropriate for F1 to be sponsored by the tobacco industry. We have listened to their views and agree."
He added: "For many years now, our marketing strategy has been moving away from relying on mass media as we believe it more important to focus our efforts on the point of sale in the outlets that adult smokers use."
British American Tobacco founded British American Racing (B.A.R) in 1997.
-credit: bat
We want your opinion!
What would you like to see on Motorsport.com?
Take our 5 minute survey.
- The Motorsport.com Team
Read and post comments
Read also :
Share Or Save This Story
Copy link
Share on Viber
Previous article Brazilian GP: Bridgestone preview
Next article New sponsor for Spyker MF1
Top Comments
There are no comments at the moment. Would you like to write one?
View More & Comment
More from
British American Racing
AJ Foyt Racing officially names Sato as driver for 2013
IndyCar
IndyCar
AJ Foyt Racing officially names Sato as driver for 2013
Force India stays with McLaren Applied Technologies
Formula 1
Formula 1
Force India stays with McLaren Applied Technologies
Sam Schmidt Motorsports Indy 500 sponsor news 2010-03-02
IndyCar
IndyCar
Sam Schmidt Motorsports Indy 500 sponsor news 2010-03-02
Latest news
Niels Koolen makes switch to Abel Motorsports ahead of 2027 Indy NXT campaign
Indy NXT
IndL Indy NXT 1 h
Niels Koolen makes switch to Abel Motorsports ahead of 2027 Indy NXT campaign
GT World Challenge Portimao: All you need to know about season finale featuring Max Verstappen
GT World Challenge Europe Endurance
WCEE GT World Challenge Europe Endurance 1 h
GT World Challenge Portimao: All you need to know about season finale featuring Max Verstappen
13 Autosport retains unchanged lineup for 2027 IMSA campaign, eyes global expansion
IMSA
IMSA IMSA 1 h
13 Autosport retains unchanged lineup for 2027 IMSA campaign, eyes global expansion
Bourdais, Moss headline second batch of Sebring's 75 all-time greatest drivers
IMSA
IMSA IMSA 2 h
Bourdais, Moss headline second batch of Sebring's 75 all-time greatest drivers
Feature
Discover prime content
Subscribe and access Motorsport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.
You have 2 options:
- Become a subscriber.
- Disable your adblocker.
Subscribe now Already subscribed? Sign in here
Already disabled your adblocker?
Reload page
Manage Alerts
Subscribe