Blue jeans for MF1 Racing

MF1 Racing - the Formula One team owned and operated by Midland Group - is pleased to announce a partnership agreement with Garcia Jeanswear, one of Europe's trendiest and most successful casual clothing brands. The Garcia logo will appear on all of the team's race cars, transporters and official stationery.

"MF1 Racing's partnership with Garcia Jeanswear is important to the team for many reasons," said Colin Kolles, MF1 Racing's Managing Director. "It demonstrates Garcia's confidence in our approach to Formula One and affirms the marketing value to be derived through involvement in the sport."

"It also associates the team with a stylish brand that is on the rise an image that meshes well with the way we are positioning ourselves and generates momentum for us commercially and enables the team to achieve its goal of continuous improvement, both on and off the track."

"In 2005 we entered Formula One for the first time with the aim of building brand recognition and extending our distribution in Europe. The impact of that sponsorship exceeded our expectations," added Paul Burema, Managing Director of Garcia Jeanswear.

"In markets where we were traditionally strong, the demand increased. Furthermore, we were also able to add some nice Garcia countries to our map. It was not a difficult decision for us to follow Christijan Albers to his new team, MF1 Racing. It is ambitious, professional and it aims to be fashionable. This positioning fits us perfectly. Hopefully, it will add even more color to our jeans brand."

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