More than half of Raikkonen Haiku books sold

More than half of the copies of Kimi Raikkonen-flavoured Haiku poetry books available through Autosport.com have already been sold.

More than half of Raikkonen Haiku books sold

Winnow Your Words: Kimi's Book of Haiku is a collection of the Ferrari Formula 1 driver's quotes turned into Haikus, a form of Japanese poetry comprising three lines of five, seven, and five syllables. 

Raikkonen’s Haiku poems, written to his own length, became a social media hit when the book was originally unveiled as part of Philip Morris International’s Mission Winnow initiative at this year’s Japanese Grand Prix. 

PMI partnered with Autosport.com to publish and sell the book online, with all money raised from the book sale to be donated to the Grand Prix Trust. 

More than 5,000 copies of the book, available online here, have already been sold.  

Formerly the Grand Prix Mechanics Trust, since 2016 the charity has been known as the Grand Prix Trust to recognise the broader reach and scope of those it is set up to help. 

Trust chairman Martin Brundle described the Raikkonen Haikus as “absolutely brilliant”. 

“You’ve got to read it in Kimi’s voice I think to go with it,” he said. 

“Half of them are sold already, you can find them for sale on the Autosport website, and hopefully you’ll enjoy the book and the GP Trust will make some money. 

“Formula 1 is 68 years old and at the Grand Prix Trust we help a lot of people who have fallen on hard times from the Formula 1 industry over those decades. 

“Maybe there’s no HR departments or pensions or health plans or whatever to help the pioneers and stalwarts of our sport. 

“You might think there’s plenty of money in F1 but over 150 teams have gone out of business in that time so we look after a lot of people quietly, anonymous and discreetly.”

To order your copy of Winnow Your Words: Kimi's Book of Haiku for £9.99 plus postage and handling please visit www.autosport.com/kimibook.

To learn more, visit Mission Winnow (https://www.missionwinnow.com/) or @missionwinnow on Instagram, Twitter and Facebook.

To learn more about the Grand Prix Trust, click here (https://www.grandprixtrust.com/).

shares
comments
The human cost of F1's cut-throat nature

Previous article

The human cost of F1's cut-throat nature

Next article

Red Bull firms up Honda-linked junior team plan for 2019

Red Bull firms up Honda-linked junior team plan for 2019
Load comments

About this article

Series Formula 1
How 2021's midfielders have taken lessons from F1's top teams Prime

How 2021's midfielders have taken lessons from F1's top teams

Formula 1’s latest Imola adventure turned into an expensive trip for many teams due to several crashes throughout the weekend. While balancing the books is an added factor in 2021 with the cost cap, a few midfield teams have cashed in early on development investments.

Emilia Romagna Grand Prix Driver Ratings Prime

Emilia Romagna Grand Prix Driver Ratings

A frantic wet race at Imola produced plenty of excitement and drama as drivers scrabbled for grip. Amid the hatful of mistakes and incidents that ensued, who kept their noses cleanest?

How the Emilia Romagna GP result hinged on three crucial saves Prime

How the Emilia Romagna GP result hinged on three crucial saves

Rain before the start of the Emilia Romagna Grand Prix promised to spice up the action, and the race certainly delivered on that. Max Verstappen got the best launch to win from Lewis Hamilton, but both got away with mistakes that could have had serious consequences

The back-bedroom world-beater that began a new F1 era Prime

The back-bedroom world-beater that began a new F1 era

The first in a line of world beaters was designed in a back bedroom and then constructed in a shed. STUART CODLING recalls the Tyrrell 001

Formula 1
Apr 18, 2021
Why Mercedes isn't confident it's really ahead of Red Bull at Imola Prime

Why Mercedes isn't confident it's really ahead of Red Bull at Imola

While Mercedes struck back against Red Bull by topping the times at Imola on Friday ahead of the Emilia Romagna Grand Prix, the overall picture remains incredibly close. Despite having a possible edge this weekend, the reigning Formula 1 world champion squad is not taking anything for granted...

Formula 1
Apr 16, 2021
What Mercedes must do to keep its F1 title challenge on track Prime

What Mercedes must do to keep its F1 title challenge on track

Mercedes may find itself leading the drivers' and constructors' standings after Lewis Hamilton's victory in the Bahrain Grand Prix, but it is well aware that it came against the odds, with Red Bull clearly ahead. Here's what the Brackley team must do to avoid its crown slipping .

Formula 1
Apr 16, 2021
The double whammy that is defining Vettel’s F1 fate Prime

The double whammy that is defining Vettel’s F1 fate

It's been a tough start to Sebastian Vettel's Aston Martin F1 career, with a lack of pre-season testing mileage followed by an incident-packed Bahrain GP. But two key underlying factors mean a turnaround is no guarantee.

Formula 1
Apr 14, 2021
The themes to watch in F1's Imola return Prime

The themes to watch in F1's Imola return

Three weeks is a long time in Formula 1, but in the reshaped start to the 2021 season the teams head to Imola to pick things up after the frenetic Bahrain opener. Here's what to look out for and the developments to follow at the Emilia Romagna Grand Prix

Formula 1
Apr 13, 2021