Public Relations department expanded

Grand American expands Public Relations department.

DAYTONA BEACH, Fla. (January 22, 2004) -- Grand American Road Racing Association announced today the expansion of its public relations department with the addition of Lauren McCrystal as its Public Relations Coordinator.

"Lauren worked with us last summer, and we were very impressed with her abilities," said Public Relations Manager Christie Hyde. "With the increasing popularity of the Rolex Sports Car Series and Grand-Am Cup Series, the interest from national and international media has grown substantially, prompting this growth of our public relations department. We believe that Lauren will be a valuable asset to Grand American in promoting both its series and attending to the needs of the media."

In her new position, McCrystal will assist in the writing and distribution of press releases, providing content for the website, conducting interviews with drivers and team owners, and compiling and designing the yearly media guide and yearbook. She will also be responsible for the compilation and distribution of event-based media kits, and will assist with at-track media relations.

McCrystal has previously worked in the promotions department at WESH NewsChannel 2 in Winter Park, Fla., and at the Florida Integrated Science Center in Gainesville, Fla.

Born in Orlando, Fla., she is a graduate of the University of Florida with a Bachelor of Science in Public Relations. She currently resides in Orange City, Fla.

For additional information about Grand American Road Racing Association and its Rolex Sports Car Series and Grand-Am Cup Series, visit www.grandamerican.com.

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