With a Coca-Cola 600 victory come plenty of spoils

A victory in the Coca-Cola 600 is a prestigious honor in itself but the winner of the Memorial Day weekend event receives several additional perks.

With a Coca-Cola 600 victory come plenty of spoils

Much like the Daytona 500, the winner of the NASCAR’s longest race takes home a fine collection of extras.

Among them:

The Bruton Smith Trophy: Produced by Innocast Execuline in Howard Lake, Minn., the 80-pound bronze piston trophy originally designed by speedway builder and founder Bruton Smith features the Charlotte Motor Speedway “Globe” on top and a black marble base. The trophy’s presence has become synonymous with Charlotte Motor Speedway since its creation more than 35 years ago.

Coca-Cola 600 trophy

Coca-Cola 600 trophy

Photo by: CMS/HHP

Vintage Coca-Cola vending machine: Since Kurt Busch’s victory in the 2010 Coca-Cola 600, Terry Kimble of Georgia-based Remember When Restorations has presented the race winner with an authentic, vintage Coca-Cola vending machine. The 60-day restoration process concludes with the machine’s presentation to the race winner, who takes a photo with the historic machine in Victory Lane.

Vintage coke machine

Vintage coke machine

Photo by: CMS/HHP

Diamond ring: A sparkling, diamond 60th Coca-Cola 600 winner’s ring will also go home with the winner. The top of this custom, Jostens-designed ring features the Charlotte Motor Speedway Globe logo inlayed with red, black and blue enamel. The outer perimeter of the top plate has brilliant-cut diamonds with “2019 Champion” and “Coca-Cola 600” featured in a raised engraving.

Coca-Cola 600 winner's ring

Coca-Cola 600 winner's ring

Photo by: CMS/HHP

Ernest Benz watch: The Ernst Benz ChronoJewel 47mm is an extravagant timepiece combining precision timekeeping, sporty legibility and beautifully set diamonds. It comes with a chronograph enabling it to calculate the duration of an event and a tachymeter used to measure speed based on time. The case of this masterpiece is set with 48 brilliant-cut diamonds, totaling 3.5 carats. This unique model has been customized with racing red details for the chronograph hands and stitching in the Louisiana alligator strap representing the color of Coca-Cola.

Coca-Cola 600 winner's watch

Coca-Cola 600 winner's watch

Photo by: CMS/HHP

Winner’s coat: Designed by Charlotte-based clothier and former NASCAR pit crew member William Wilson, the prestigious coat is presented by Speedway Motorsport’s President and CEO Marcus Smith in conjunction with a champagne toast amongst 200 race fans in The Speedway Club following the race. Wilson’s designs have received rave reviews from actors, professional athletes and musicians.

Coca-Cola 600 winner's jacket

Coca-Cola 600 winner's jacket

Photo by: CMS/HHP

shares
comments
Daniel Suarez says 'victories will come,' so why not Charlotte?

Previous article

Daniel Suarez says 'victories will come,' so why not Charlotte?

Next article

Brad Keselowski takes heart in honoring fallen soldiers

Brad Keselowski takes heart in honoring fallen soldiers
Load comments
From the archive: Dale Earnhardt’s final Autosport interview Prime

From the archive: Dale Earnhardt’s final Autosport interview

The death of Dale Earnhardt in the 2001 Daytona 500 shocked NASCAR to the core. At the Daytona 24 Hours, two weeks before his fatal accident, ‘The Intimidator’ shared his expectations of challenging for an eighth Cup title with JONATHAN INGRAM, in an article first published in the 15 February 2001 issue of Autosport magazine. Little did we know then what tragedy would unfold…

NASCAR Cup
Feb 18, 2021
The lasting NASCAR legacy after Dale Earnhardt’s death Prime

The lasting NASCAR legacy after Dale Earnhardt’s death

On February 18, 2001, seven-time NASCAR Cup champion Dale Earnhardt – the fearless ‘Intimidator’ – was in his element at Daytona International Speedway. While his own DEI team’s cars ran 1-2 towards the finish line, his famed #3 Richard Childress Racing Chevrolet Monte Carlo was playing rear gunner to block any late runs from the chasing pack. As the cars tore through Turns 3 and 4 on that fateful final lap, Earnhardt maintained the strongarm tactics that encapsulated his persona… but his actions in those moments sadly proved to be his last.

NASCAR Cup
Feb 18, 2021
Inspired by Pitbull, the “revolution” sweeping through NASCAR Prime

Inspired by Pitbull, the “revolution” sweeping through NASCAR

The NASCAR Cup Series is changing. Whether it be the gradual morphing out the seasoned drivers of yesterday as the next generation step up, a radical calendar shake-up featuring more road courses than ever before and the prospect of an all-new car on the horizon, stock car racing’s highest level is nearing the end of a huge facelift.

NASCAR Cup
Feb 16, 2021
The NASCAR storylines to watch out for in 2021 Prime

The NASCAR storylines to watch out for in 2021

This weekend's Daytona 500 kickstarts a NASCAR Cup season that promises plenty of intrigue courtesy of new owners and a refreshed calendar. Here's what you need to know ahead of the new season…

NASCAR Cup
Feb 13, 2021
Why Kyle Larson can't blow his big shot at redemption Prime

Why Kyle Larson can't blow his big shot at redemption

From a disgraced NASCAR exile, Kyle Larson has been given a chance of redemption by the powerhouse Hendrick Motorsports squad. Effectively replacing seven-time champion Jimmie Johnson is no easy billing, but Larson has every intention of repaying the team's faith...

NASCAR Cup
Feb 11, 2021
Why Roger Penske is an American motorsport icon Prime

Why Roger Penske is an American motorsport icon

In this exclusive one-on-one interview, Roger Penske reveals the inner drive that has made him not only a hugely successful team owner and businessman but also the owner of Indianapolis Motor Speedway and IndyCar. He spoke to David Malsher-Lopez.

IndyCar
Dec 28, 2020
Why NASCAR's latest second-generation champion is just getting started Prime

Why NASCAR's latest second-generation champion is just getting started

Chase Elliott's late charge to the 2020 NASCAR Cup title defied predictions that it would be a Kevin Harvick versus Denny Hamlin showdown. While the two veterans are showing no signs of slowing down, Elliott's triumph was a window into NASCAR's future…

NASCAR Cup
Nov 18, 2020
Why Kyle Larson deserves his second chance in a cancel culture Prime

Why Kyle Larson deserves his second chance in a cancel culture

“You can’t hear me? Hey n*****” Those fateful words uttered by Kyle Larson, spoken into his esports headset on April 12, were directed at his sim racing spotter – but instead they quickly became amplified around the world via social media, including his own Twitch stream.

NASCAR Cup
Oct 29, 2020