BUSCH: HYPE/Lapage Update

HYPE UPDATE

HYPE, the energy drink which sponsors Kevin Lepage's #88 Monte Carlo will be available in the Charlotte area this week. Circle K Convenience Stores in the greater Charlotte area will have HYPE in stock starting Thursday and Friday. The HYPE simulator will be appearing at several Circle K locations to promote HYPE's introduction to the Charlotte community (see schedule below).

Previously HYPE had only been available in Europe. HYPE, billed as the "Funky people's beverage of choice," has been slightly reformulated to suit North American consumer tastes. HYPE is produced from an advanced scientific formula containing 25% of recommended vitamins, natural restoratives and herb extracts. HYPE has just started its US distribution and is available in four flavors, Morning Rush (Grapefruit), Night Boost (Peach), Passion Attach (Passion Fruit) and MFP (Cranberry/Raspberry).

World Wide Beverages, Inc., became involved in NASCAR Busch Grand National racing at the end of the 96 season to help promote its energy drink, HYPE in the United States. HYPE was the sponsor of Kevin Lepage's winning Monte Carlo at the Jiffy Lube 300 the series 1996 season finale at Homestead.

HYPE Simulator Circle K appearances:

5/22 Thursday 8 a.m. - noon:                Circle K, 9726 Monroe Road, Charlotte
5/22 Thursday 3 - 7 p.m.:                Circle K, 7301 The Plaza, Charlotte
5/23 Friday 8 a.m. - noon:                Circle K, 4001 South Blvd., Charlotte
5/23 Friday 3 - 7 p.m.:                Circle K, 7255 Albermarle, Charlotte
5/24 Saturday 8 a.m. - noon:                Circle K, 873 Old Charlotte Hwy, Concord
5/24 Saturday 3 - 7 p.m.:                Circl K, 5018 Sunset Road, Charlotte
5/25 Sunday 8 a.m. - noon:                Circle K, 5054 Hwy 49 S, Harrisburg
5/25 Sunday 3 - 7 p.m.:                Circle, K, 8425 Hwy 49N, Mt Pleasant