Formula 1
Apple to leverage entire ecosystem to transform 2026 F1 US broadcast experience
Apple’s global head of sports says the company will deploy its full ecosystem as it prepares to take over Formula 1’s US broadcast rights in 2026
Alex Harrington
Edited: Jan 21, 2026, 12:40 PM
Copy link
Share on Viber
Start action
Photo by: Giuseppe Cacace - AFP - Getty Images
Autosport Business
The latest industry-related news and original reporting to keep you up to speed
Apple has already demonstrated its interest in using its own hardware to improve on live coverage of sports, but talking at the Autosport Business Exchange London, Jim DeLorenzo, Apple’s global head of sports, has teased that the company could potentially be looking at doing the same thing for Formula 1.
Apple will take over the 2026 broadcast rights in the United States after its proven performance in sports broadcasting, and will be leveraging everything the company has to offer to enhance the current offering.
"When we do a partnership like this, it's not a partnership with Apple Sports or Apple Video, it's a partnership with Apple," he confirmed. "And what that means is that we're gonna bring the entire company to bear to try to figure out how do we grow together with F1, with the teams, with the drivers."
He was careful not to over-commit on specifics, but hints that the Apple ecosystem could be used in a similar way to its previous coverage.
"Our hardware - as an example, using another sport for a second - we did something this past baseball season where we used iPhones as cameras during a live game. It's the first time that had been done.
F1 Movie scene
Photo by: Apple
"And the reason we did it was because it enhanced the customer experience. That's always our singular goal: how do we make this better for the customers? How do we make it better for the fans?
"So we are gonna be looking out across the entire Apple ecosystem to try and figure out how to do that. It helps that a lot of our engineers are massive F1 fans," he laughed.
There's no confirmation that Apple will be leveraging its iPhone camera technology to film over F1 weekends, but its technology was used extensively in the successful F1 movie.
In partnership with Sony, the company used miniaturised cameras and parts from the iPhone 15 Pro to create custom technology capable of capturing the on-board shots necessary for the movie. With it being recorded in Apple Log ProRes, the video was integrated into the editing process.
It may not be unreasonable to assume Apple is going to consider something similar for its broadcast contract with F1.
We want your opinion!
What would you like to see on Motorsport.com?
Take our 5 minute survey.
- The Motorsport.com Team
Read and post comments
Read also :
Share Or Save This Story
Copy link
Share on Viber
Previous article Apple outlines plan to extend F1 race coverage into week-long experience
Next article Norris answers our questions on his Autosport Awards memories
Top Comments
There are no comments at the moment. Would you like to write one?
View More & Comment
More from
Alex Harrington
Lando Norris faces anxious wait as F2 prepares to decide future of his racing team
Formula 1
Formula 1
Singapore GP
Lando Norris faces anxious wait as F2 prepares to decide future of his racing team
Fans can't get enough of Max Verstappen's floral race boots after Singapore win
Formula 1
Formula 1
Singapore GP
Fans can't get enough of Max Verstappen's floral race boots after Singapore win
Lando Norris casts doubt on Singapore GP sprint excitement: "I don't think it is"
Formula 1
Formula 1
Singapore GP
Lando Norris casts doubt on Singapore GP sprint excitement: "I don't think it is"
Latest news
Marc Marquez praises MotoGP title rival Jorge Martín: “He is an incredible talent”
MotoGP
MGP MotoGP 4 min
Marc Marquez praises MotoGP title rival Jorge Martín: “He is an incredible talent”
McLaren held fresh talks after Singapore GP clash as Lando Norris promises to "make better decisions"
Formula 1
F1 Formula 1
United States GP
1 h
McLaren held fresh talks after Singapore GP clash as Lando Norris promises to "make better decisions"
2026 MotoGP Australian Grand Prix – How to watch, session times & more
MotoGP
MGP MotoGP
Indonesian GP
3 h
2026 MotoGP Australian Grand Prix – How to watch, session times & more
Zane Smith fined $50,000 by NASCAR for ramming Carson Hocevar after Phoenix Cup race
NASCAR Cup
NAS NASCAR Cup
Phoenix II
10 h
Zane Smith fined $50,000 by NASCAR for ramming Carson Hocevar after Phoenix Cup race
Feature
Discover prime content
Subscribe and access Motorsport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.
You have 2 options:
- Become a subscriber.
- Disable your adblocker.
Subscribe now Already subscribed? Sign in here
Already disabled your adblocker?
Reload page
Manage Alerts
Subscribe