Bahrain GP: Williams partners with Cloud9

AT&T WILLIAMS ANNOUNCES GRAND PRIX EXPERIENCE WITH CLOUD 9

Oxford, UK, 11 March 2010. The AT&T Williams team today confirmed a new licensee partnership with Cloud9 International Limited as exclusive personal aviation provider to the team. The agreement will see the launch of the AT&T Williams Grand Prix Experience, an exclusive package that will allow invited guests to travel by private jet to selected Grands Prix, complete with the finest cuisine and in-flight service, chauffeur transfers and the very best Formula One experience in the AT&T Williams hospitality suite.

The AT&T Williams Grand Prix Experience will provide bespoke concierge support, with the opportunity to take advantage of other additional services in a tailored package personalized to each customer.

Cloud9, based in the UK with an expanding presence in North America, has an established presence in the personal aviation market, where it prides itself on superb levels of service to celebrity, music industry and corporate clients. Through its global network, Cloud9 is perfectly placed to deliver the Grand Prix Experience. CEO Andrew Mason commented: "We are delighted to form this important and unique relationship with AT&T Williams. What better way to enjoy this exciting sport than the opportunity to travel in VIP style and be part of each race from the moment you take-off. With a fantastic itinerary for each selected race, this will be a wonderful opportunity for Cloud9 and the AT&T Williams team to work together and deliver a truly unique experience for those who wish to enjoy a Grand Prix in style."

Frank Williams, the AT&T Williams Team Principal said, "Today's agreement with Cloud9 offers a whole new level of service to our guests, a completely immersive AT&T Williams experience from stepping on the aircraft to arriving home after a race. I believe this will provide another level of differentiation that will be appealing to a new market of consumers with an interest in Formula One."

-source: williams