Ayrton Senna revival

The legend continues. This past weekend in SÃ£o Paulo, Brasil, an exhibition showing Ayrton Senna's career highlights was opened to the public. This event, called "Ayrton Senna Experience" is part of "Ayrton Senna from Brasil Year" celebrations.

The legend continues. This past weekend in São Paulo, Brasil, an exhibition showing Ayrton Senna's career highlights was opened to the public.

This event, called "Ayrton Senna Experience" is part of "Ayrton Senna from Brasil Year" celebrations. The commemorative events are scheduled to take part not only in Brasil but also all around the world, where it is named "Ayrton Senna No Limits".

The exhibition presents the various aspects of Senna's life since he was a baby, through karts beginning to his last plan -- to create the Ayrton Senna Foundation. The main objective is to reinforce some of the values promoted by the three-time world Formula One Champion Brazilian driver, like motivation, proud of being Basilian, optimism, will power and his life's motto "driven to perfection".

The event, also the 10th anniversary of the Ayrton Senna Institute foundation, will last for three months and is fully packed with leading edge technology and interactive installations reflecting very well this side of his personality. Senna was known for kind of obsession for high tech and always wanted to associated his name to top brands and products.

The installation has 15 different spaces named after Senna's personal values.

"Surpass" is a 3D movie room where all fans can feel the overtaking emotions by the cars driven by Ayrton, from karts to F1, on tracks designed by computational graphics reproducing parts of most challenging circuits in Formula One.

In "Determination" there are many audiovisual resources to impress to the public the driver's point of view and sensations from the cockpit. Big yellow helmets hanging from the ceiling can be worn by the visitor who will see two of the most important tracks in Ayrton's career at 300 km/h pretty much as himself.

The "Braveness" room has a F1 car simulator and a 180-degree screen which puts the "pilot" in a complete lap in Interlagos circuit.

Also a 1990 McLaren Honda MP4-5B, a 1987 Lotus Honda 99T yellow and the 1986 Lotus Renault JPS black driven by Gerard Berger in Imola this year at the San Marion GP are displayed. The 1986 black Lotus took part at the Brasilian GP next October 24th, this time driven by Bruno Senna, Ayrton's nephew.

The Ayrton Senna Experience can be found on the web at http://www.sennaexperience.com.br/ With some content in English and with links to Ayrton Senna Foundation and associated websites.