Haas and Williams linked to BWT sponsor move

The iconic pink colour of Austrian water treatment company BWT could remain in Formula 1 this year, with sources indicating it has held talks with Haas and Williams.

Haas and Williams linked to BWT sponsor move

BWT was the title sponsor of Racing Point last year, having worked with the Silverstone-based outfit since 2017.

Its famous pink livery proved to be a standout in the sport, and achieved its most famous moment when Sergio Perez triumphed at the Sakhir Grand Prix last year.

However, Racing Point's rebranding as Aston Martin, and preference to run a British racing green livery, meant that BWT's partnership with the team ended.

While there has been no confirmation that BWT will continue its involvement in F1, sources have indicated to Motorsport.com that the company has been looking at two choices to keep its colours in grand prix racing.

One option is to move to Haas, which has been without a title sponsorship since a deal with energy drinks company Rich Energy collapsed midway through 2019.

Although requests to the American-owned team and BWT to comment on the possibility have not been responded to, rumours about the tie-up have accelerated after some intriguing comments in the German media.

With Mick Schumacher making his F1 debut for Haas this year, his uncle Ralf suggested to German publication Express that there could be a new sponsor and new colours for the team.

"A sponsor has just become available," said Schumacher. "Not that this particular colour comes into play with Mick."

Ralf Schumacher's son David (Mick's cousin) has competed in BWT's Pink in the past, during his time with Ralf's and Gerhard Ungar's US Racing team in Formula 4.

It is understood, however, that Haas may not be BWT's only option, with sources revealing that the company has held talks with the Williams team too.

Williams is undergoing a revamp under new investors Dorilton Capital, and appeared to run its new FW43B in a plain blue livery at Silverstone on Wednesday.

Despite the early outing for the car, the team is not planning to hold a launch event until March 5. The delay until then before revealing its 2021 challenger could be linked to the finalising of new sponsorship deals.

Williams has declined to comment on the specific of any BWT talks, however.

A team spokesperson said: "Williams Racing is shaping an exciting new brand direction and commercial strategy and this is resulting in significant interest as we begin a new era for the team.

"By their nature these discussions are confidential so as a policy, we do not comment on any specifics or speculation."

BWT is active in the field of water treatment across a range of business, including drinking water systems, the pharmaceutical industry, heating and air conditioning systems and swimming pools.

The boss and main shareholder is Mercedes boss Toto Wolff's friend Andreas Weibenbacher with his WAB Group.

The company had originally hoped to get involved in F1 in 2017 as a sponsor at Mercedes, but was only interested in doing so if it could rebrand the whole car pink.

With Mercedes not willing to move away from its silver colours, a deal was instead struck between BWT and Force India for it to be principal sponsor. That then stepped up for BWT to be title sponsor in 2020.

shares
comments

Related video

Monaco to begin F1 circuit installations next week for 2021 events
Previous article

Monaco to begin F1 circuit installations next week for 2021 events

Next article

Why Alpine faces the same junior problem as Ferrari

Why Alpine faces the same junior problem as Ferrari
Load comments
The underdog F1 squad that thrust Senna into the limelight Prime

The underdog F1 squad that thrust Senna into the limelight

The Toleman TG184 was the car that could, according to legend, have given Ayrton Senna his first F1 win but for Alain Prost and Jacky Ickx at Monaco in 1984. That could be stretching the boundaries of the truth a little, but as STUART CODLING explains, the team's greatest legacy was in giving the Brazilian prodigy passed over by bigger outfits an opportunity

Why Aston Martin is unlikely to repeat Jaguar’s F1 mistakes Prime

Why Aston Martin is unlikely to repeat Jaguar’s F1 mistakes

Two famous manufacturer teams born out of humble midfield origins, splashing the cash while attempting to rise to the top of F1 in record time. There are clear parallels between Lawrence Stroll’s Aston Martin and the doomed Jaguar Racing project of 22 years ago, but Mark Gallagher believes struggling Aston can avoid a similar fate.

Formula 1
May 15, 2022
How rejuvenated Haas recovered its F1 mojo Prime

How rejuvenated Haas recovered its F1 mojo

US-owned but until recently Russian-backed, Haas seems to have reached a turning point in car performance after three gruesome seasons. And it needs to if it’s to attract fresh investment. Team boss Gunther Steiner tells Oleg Karpov how close Haas came to the abyss.

Formula 1
May 14, 2022
How F1 race leaders have now lost their comfort blanket Prime

How F1 race leaders have now lost their comfort blanket

As Formula 1 teams have settled down in understanding the new generation of cars and the way they need to maximise their performance, fresh lessons have emerged. Jonathan Noble investigates how they have brought with them an all-new kind of grand prix racing

Formula 1
May 12, 2022
Gilles Villeneuve's 10 greatest F1 drives Prime

Gilles Villeneuve's 10 greatest F1 drives

Formula 1 lost one of its brightest stars when Gilles Villeneuve was killed during practice for the 1982 Belgian Grand Prix. Forty years on, Motorsport.com picks out the greatest drives by a Ferrari legend

Formula 1
May 11, 2022
The silver lining of Ferrari’s Miami GP defeat Prime

The silver lining of Ferrari’s Miami GP defeat

OPINION: Much was made of Formula 1’s first Miami Grand Prix – what turned out to be a very ‘marmite’ event for both those in attendance and everyone following on TV. But even as the on-track battle between Red Bull and Ferrari it produced continued the negative run of results for the red team, it contained a glimmer it must hope continues to shine

Formula 1
May 11, 2022
How imperfect Miami offered F1's drivers a unique challenge Prime

How imperfect Miami offered F1's drivers a unique challenge

OPINION: Despite all of the stylistic embellishments festooning Formula 1's inaugural Miami Grand Prix, the Miami International Autodrome offered the drivers a unique challenge and punished driver errors; a stark contrast to the usual cast of modern-day circuits

Formula 1
May 10, 2022
Why F1’s turbulent relationship with Russia is nothing new Prime

Why F1’s turbulent relationship with Russia is nothing new

Russia’s involvement in Formula 1 has been big on promise but short on delivery – then reached the end of the road prematurely. MARK GALLAGHER investigates why

Formula 1
May 10, 2022