Formula E to create F1-style Concorde Agreement

Formula E is creating its own version of the Concorde Agreement as used in Formula 1 to boost the championship’s audience by better defining rights deals between teams and broadcasters.

Formula E to create F1-style Concorde Agreement

The pending commercial agreement will exist alongside the Gen3 cost cap and technical rules to “enhance the financial sustainability and commercial attractiveness” of the championship.

It will outline which parties have control over live broadcast rights and what teams can do to produce their own in-house content at each race.

While there are currently very few restrictions on what can be filmed, there are limitations on what on-track footage can be incorporated, but this is open to negotiation on a case-by-case basis.

This new deal will formalise the limitations and will be comparable to elements of the Concorde Agreement in Formula 1 and the Deed of Licence structure in the Premier League.

It will clarify to broadcasters what bespoke social and digital output teams and Formula E can create to minimise competition for audience attention.

Formula E chief executive officer Jamie Reigle told Motorsport.com: “We are working on this commercial framework.

“In simple terms, it concerns the boundaries of rights that sit between the promoter and the teams.

“That was probably an area of surprise when as I got into this in the last year. In the Premier League, it's very clear.

“Most global professional leagues have a very clear rules of engagement between the various participants. That's what we've been trying to work on.

“The promoter and the teams’ objectives are aligned in driving the media product as we all benefit from growing audiences and greater exposure for our sponsors.

“Honestly, I feel really good about where we've got to on that front.”

Read Also:

The commercial agreement is designed to grow Formula E’s television audience and will work to formalise how much airtime the championship gets on various networks.

Reigle added: "[It’s] a media distribution strategy and a media platform strategy that is consistent with what you might expect the top-tier sports, whether it's football or Formula 1 or basketball in the United States.

"We're still not at a point where we're monetising or commercialising our media rights in that way.

"It's easy to say grow the audience, but how do you lay those foundations? You need to be partnered with the best broadcasters in each market.

"There's some contractual foundations that lead to that happening. What are your partners committing to do to promote your sport and to grow your sport? How committed are they to show the product as often as possible?

“Media exposure is a huge part, which is why we've been investing so much effort on that.”

This will allow more broadcasters to follow the example of the BBC Two coverage of the Rome E-Prix and also the SAT.1 deal in Germany where they have dedicated studio hosts and pit-lane reporters in addition to using the Formula E TV feed.

Mediaset and Sky Italia also produced their own dedicated shows around the Rome E-Prix.

shares
comments

Related video

Formula E to race on adapted version of Monaco F1 layout
Previous article

Formula E to race on adapted version of Monaco F1 layout

Next article

Mexico Formula E back-up race boosted by fan attendance go-ahead

Mexico Formula E back-up race boosted by fan attendance go-ahead
Can anyone beat Stoffel Vandoorne to the Formula E title? Prime

Can anyone beat Stoffel Vandoorne to the Formula E title?

Stoffel Vandoorne is on the brink of the Formula E title with a commanding lead ahead of the Seoul finale, but both rivals and unknowns still stand in his way. Here’s a run through of what Vandoorne must overcome to clinch the championship and how his competition will look to pull off the biggest of shocks.

Formula E
Aug 10, 2022
How Formula E's most underrated driver is taming his Dragon Prime

How Formula E's most underrated driver is taming his Dragon

It might not look like the most glittering of Formula E campaigns, but Dragon Penske’s youngster has caught the eye of those who count despite his future remaining unclear. Regardless of the distortion, Sergio Sette Camara has a clear vision of what he’s focused on and how to get there.

Formula E
Aug 4, 2022
How Formula E's title contenders were upstaged in London Prime

How Formula E's title contenders were upstaged in London

The penultimate stop on Formula E's world tour took in London's ExCeL, where the championship contenders were upstaged by two first-time winners in 2022. Andretti’s Jake Dennis kept the home fires burning in the first race as Venturi’s Lucas di Grassi claimed the second, but two consistent finishes mean its advantage Stoffel Vandoorne heading to the Seoul finale.

Formula E
Aug 1, 2022
The ex-F1 racer turned team boss adapting to a FE title fight Prime

The ex-F1 racer turned team boss adapting to a FE title fight

For the second year in a row, the Venturi team is in the thick of the fight for Formula E title glory with Edoardo Mortara. That's despite a change to a more meritocratic qualifying system, which was expected to give the works Mercedes team an edge, and ex-Formula 1 racer Jerome d'Ambrosio being new in the team principal hot seat. As he tells Motorsport.com, it's a challenge he's revelling in

Formula E
Jul 26, 2022
Why Sims is quitting Formula E to become the master of his own destiny Prime

Why Sims is quitting Formula E to become the master of his own destiny

Alexander Sims’ call to give up a pukka Formula E spot after four seasons in the series may have surprised some, but after laying out his reasoning and what he hopes comes next, very few onlookers can argue against his plan.

Formula E
Jul 20, 2022
How FE's Big Apple crunch led to Cassidy joy and heartache Prime

How FE's Big Apple crunch led to Cassidy joy and heartache

Nick Cassidy hadn't enjoyed too many joyful moments in the 2021-22 Formula E campaign, but the Envision Virgin driver was the class of the field in New York - even after a sudden downpour had caused him and several others to shunt heavily out of the first race. Red flags saved his bacon on that occasion, but a 30-place penalty that cost him pole for race two due to a new battery opened the door for Antonio Felix da Costa

Formula E
Jul 18, 2022
Mortara turns up the heat on FE title rivals in Marrakesh scorcher Prime

Mortara turns up the heat on FE title rivals in Marrakesh scorcher

Formula E’s unplanned return to Marrakesh provided teams with a fresh challenge in old but familiar surroundings, as Edoardo Mortara kept his cool in melting conditions to triumph and retake the championship lead

Formula E
Jul 4, 2022
How Formula E's double-duty drivers got on at Le Mans Prime

How Formula E's double-duty drivers got on at Le Mans

Eight Formula E drivers made the 7,000-mile sprint from the streets of Jakarta to the fabled Circuit de la Sarthe and every one had a story to share at this year's Le Mans 24 Hours. Despite a range of triumphs and disappointments, each driver doubling up on the day job played a key role in their teams' fortunes

Le Mans
Jun 14, 2022