Pirelli backs Action for Road Safety, as FIA’s Todt visits Shangri-la in China
Pirelli has joined the FIA’s Action for Road Safety campaign, which took a further step this month as Jean Todt visited Dukezong Primary School in Shangri-la county in China.
As a Global Partner of the campaign, Pirelli will promote the FIA's ‘10 Golden Rules’ for road safety through all of its networks.
Pirelli will also organise training programmes, as well as projects to raise awareness on safe driving, in collaboration with a selection of FIA Member Clubs.
During last week's 2016 FIA Sport Conference in Turin, Pirelli CEO Marco Tronchetti Provera said: “Safety has always been one of Pirelli's primary objectives. As well as being the maximum expression of high technology and performance, guaranteeing total driving pleasure, our tyres constantly strive to achieve the highest levels of safety, both for people and the environment.”
Todt added: “Working together with our member clubs, this partnership can help spread the road safety message and the importance of respecting other road users to an even wider audience.”
Todt visits school in China
The importance of educating children about the rules of the road was the focus of a project in Shangri-la, China, which Todt – the UN Secretary General’s Special Envoy for Road Safety – and UNDP Goodwill Ambassador Michelle Yeoh visited earlier this month.
Pupils from Dukezong Primary School in Yunnan province welcomed two distinguished guests to join in the school’s ‘Day of Road Safety’.
Dukezong Primary School is one of nine pilot schools participating in a Road Safety Education Project for China, which is supported by the FIA Road Safety Grant Programme through CAMF (Federation of Automobile and Motorcycle Sports of China) and was launched by SISC (Shangri-la Institute for Sustainable Communities) in 2016.
This project is operated by SISC together with teachers from the pilot schools, which involves a series of step-by-step actions including teacher training, development of education resources, road safety classes, supporting students through their own research projects on the subject, and other activities such as the ‘Day of Road Safety’.
Students presented findings from their investigation on local road safety risks and need-to-know rules for road safety, and also demonstrated what they had learnt on the road next to the campus.
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