Formula 1
Formula 1
03 Jul
-
05 Jul
Event finished
10 Jul
-
12 Jul
Event finished
17 Jul
-
19 Jul
FP1 in
2 days
31 Jul
-
02 Aug
FP1 in
16 days
R
70th Anniversary GP
07 Aug
-
09 Aug
FP1 in
23 days
R
Spanish GP
14 Aug
-
16 Aug
FP1 in
30 days
R
Italian GP
04 Sep
-
06 Sep
FP1 in
51 days
R
Tuscany GP
11 Sep
-
13 Sep
Next event in
58 days
R
Mexican GP
30 Oct
-
01 Nov
FP1 in
108 days
R
Brazilian GP
13 Nov
-
15 Nov
FP1 in
122 days
R
Abu Dhabi GP
27 Nov
-
29 Nov
FP1 in
135 days

Netflix success shows F1 shouldn’t just chase profit - Brawn

shares
comments
Netflix success shows F1 shouldn’t just chase profit - Brawn
By:
Mar 9, 2020, 1:59 PM

The success of Netflix's 'Drive to Survive' series is proof that Formula 1 should not always prioritise chasing profits, says Ross Brawn.

With the second series of Netflix's F1 documentary grabbing the interest of fans, grand prix racing's chiefs are well aware of the wider exposure that the sport has had with a new audience.

While Netflix has paid only a fraction of what major pay-TV channels are forking out for live coverage of the sport, F1's managing director of motorsport Ross Brawn says that the gains it has brought deliver a different kind of value.

"I think it was really great to show the fans the other side of F1, because most of the fans have only seen what goes on at the track or the interviews at the track," said Brawn, speaking at an event for new F1 partner 188Bet.

"Suddenly you see behind the scenes, both at the race tracks and at the factories and the bases the teams operate from. I think it gave people a fascinating insight.

"What we've discovered is it's been very appealing to the non-race fan: in fact it turned them into race fans. Some of the promoters in the past season have said they've definitely measured the increase in interest in F1 that has come from the Netflix series.

"And while Netflix in itself wasn't for us a hugely profitable venture, in terms of giving greater coverage for F1, it's been fantastic. And that's the type of initiative that we're doing, we're looking at taking a holistic view of how we can lift F1."

Read Also:

Brawn said that F1's push in the Esports arena was along similar grounds: that it was being viewed as an investment to attract a younger generation of fans rather than simply about being a big money deal.

"Eracing, for instance, is a fascinating crossover," he said. "The new generation are very engaged in Esports of all sorts. And we want to make the connection between F1 and Esports.

"Our Esports initiative has been a fantastic success. All of the F1 teams have put teams forward. And it's really engaging a new area, a new age group, and a new interest in the sport."

Next article
Haas "not going to make mistakes like last season"

Previous article

Haas "not going to make mistakes like last season"

Next article

How Leclerc has tailored new Ferrari to maximise starts

How Leclerc has tailored new Ferrari to maximise starts
Load comments

About this article

Series Formula 1
Author Jonathan Noble