Netflix success shows F1 shouldn’t just chase profit - Brawn

The success of Netflix's 'Drive to Survive' series is proof that Formula 1 should not always prioritise chasing profits, says Ross Brawn.

Netflix success shows F1 shouldn’t just chase profit - Brawn

With the second series of Netflix's F1 documentary grabbing the interest of fans, grand prix racing's chiefs are well aware of the wider exposure that the sport has had with a new audience.

While Netflix has paid only a fraction of what major pay-TV channels are forking out for live coverage of the sport, F1's managing director of motorsport Ross Brawn says that the gains it has brought deliver a different kind of value.

"I think it was really great to show the fans the other side of F1, because most of the fans have only seen what goes on at the track or the interviews at the track," said Brawn, speaking at an event for new F1 partner 188Bet.

"Suddenly you see behind the scenes, both at the race tracks and at the factories and the bases the teams operate from. I think it gave people a fascinating insight.

"What we've discovered is it's been very appealing to the non-race fan: in fact it turned them into race fans. Some of the promoters in the past season have said they've definitely measured the increase in interest in F1 that has come from the Netflix series.

"And while Netflix in itself wasn't for us a hugely profitable venture, in terms of giving greater coverage for F1, it's been fantastic. And that's the type of initiative that we're doing, we're looking at taking a holistic view of how we can lift F1."

Read Also:

Brawn said that F1's push in the Esports arena was along similar grounds: that it was being viewed as an investment to attract a younger generation of fans rather than simply about being a big money deal.

"Eracing, for instance, is a fascinating crossover," he said. "The new generation are very engaged in Esports of all sorts. And we want to make the connection between F1 and Esports.

"Our Esports initiative has been a fantastic success. All of the F1 teams have put teams forward. And it's really engaging a new area, a new age group, and a new interest in the sport."

shares
comments
Haas "not going to make mistakes like last season"

Previous article

Haas "not going to make mistakes like last season"

Next article

How Leclerc has tailored new Ferrari to maximise starts

How Leclerc has tailored new Ferrari to maximise starts
Load comments
Hungarian Grand Prix driver ratings Prime

Hungarian Grand Prix driver ratings

This was race that showcased the best and worst of Formula 1, producing a first time winner and a memorable comeback to a podium finish. Avoiding trouble at the start and astute strategy calls were key to success, but where some drivers took full advantage, others made key errors that cost them dearly

Formula 1
Aug 2, 2021
The "heart-breaking" call that led to Ocon's Hungarian GP triumph Prime

The "heart-breaking" call that led to Ocon's Hungarian GP triumph

Set to restart the red-flagged Hungarian Grand Prix in second, Esteban Ocon had some doubts when he peeled into the pits to swap his intermediate tyres for slicks. But this "heart-breaking" call was vindicated in spectacular fashion as the Alpine driver staved off race-long pressure from Sebastian Vettel for a memorable maiden Formula 1 victory

Formula 1
Aug 2, 2021
The F1 champion who became an Indy king in his second career Prime

The F1 champion who became an Indy king in his second career

Emerson Fittipaldi’s decision to go racing with his brother led to him falling out of F1, but he bloomed again on the IndyCar scene. NIGEL ROEBUCK considers a career of two halves

Formula 1
Jul 31, 2021
Why Mercedes is pleased to be in the Hungary hunt at a 'Red Bull track' Prime

Why Mercedes is pleased to be in the Hungary hunt at a 'Red Bull track'

Mercedes ended Friday practice at the Hungaroring with a clear gap to Red Bull thanks to Valtteri Bottas’s pace in topping FP2. But there are other reasons why the Black Arrows squad feels satisfied with its progress so far at a track many Formula 1 observers reckon favours Red Bull overall...

Formula 1
Jul 30, 2021
How Red Bull endured its second car crash in two weeks Prime

How Red Bull endured its second car crash in two weeks

OPINION: Red Bull was justified to be upset that Lewis Hamilton survived his British GP clash with Max Verstappen and went on to win. But its attempts to lobby the FIA to reconsider the severity of Hamilton's in-race penalty were always likely to backfire, and have only succeeded in creating a PR disaster that will distract from its on-track efforts

Formula 1
Jul 30, 2021
The ‘screaming’ F1 engine future that may not be out of reach Prime

The ‘screaming’ F1 engine future that may not be out of reach

OPINION: It wasn't just the Verstappen/Hamilton clash that had the Red Bull and Mercedes bosses at loggerheads at Silverstone, with the nature of Formula 1's 2025 engines also subject for disagreement. But hopes to have loud, emotive engines that are also environmentally friendly don't have to be opposed.

Formula 1
Jul 29, 2021
How Lotus uncovered, then squandered its last ‘unfair advantage’ Prime

How Lotus uncovered, then squandered its last ‘unfair advantage’

Cast in the mould of its founder Colin Chapman, Lotus was powerful and daring but flawed – as it proved through further soaring peaks and painful troughs into the 1980s. DAMIEN SMITH examines a game-changing era

Formula 1
Jul 27, 2021
The core problems Yas Marina’s long-awaited tweaks won't address Prime

The core problems Yas Marina’s long-awaited tweaks won't address

OPINION: Changes to the layout of Abu Dhabi’s circuit aim to reverse the trend of insipid Formula 1 races there - the promoter has even described one of the new corners as “iconic”. And that, argues STUART CODLING, is one of this venue’s abiding failings

Formula 1
Jul 26, 2021