ROKiT "fully committed" to other partnerships
ROKiT insists it remains fully committed to its other motorsport commitments, and is exploring new opportunities, despite the termination of its title sponsorship deal with the Williams team.
Williams announced on Friday morning that it was ending its title partnership with ROKiT, despite a deal having been put in place until the end of 2023.
No explanation has been given for why the partnership, which began at the start of 2019, has ended.
The shock move has, however, prompted questions over whether or not ROKiT's other sponsorship commitments in motor racing, including in W Series and with the Venturi Formula E team, could also be in doubt.
However, a statement issued by the company was clear that its other activities would carry on.
A spokesperson said: "Following their announcement this morning, ROKiT would like to take this opportunity to wish Williams well with their plans for a potential sale of the Formula 1 team.
"As a group, ROKiT remains fully committed to its other existing motorsport partnerships and the exploration of additional strategic partnerships in the near future."
ROKiT originally joined Williams at the start of 2019 with a three year deal until the end of 2021, but then ripped that deal up and put in place a longer five-year contract that had been due to run until the end of 2023.
Its deal with W Series is multi-year, while its contract with Venturi that it signed last year runs until the end of 2022.
Share Or Save This Story
Brundle awarded OBE in King’s New Year’s honours
The new rules dilemma that will define the 2025 F1 season
Verstappen issues Red Bull title warning in push for RB21 progress
Judge issues mixed rulings after Gibbs, Gabehart, Spire hearing
Glock lashes out at Dorr team: "There’s an A car and a B car!"
Honda completes historic 2026 IndyCar street circuit sweep with DC win
Isack Hadjar's Dutch GP withdrawal was "sign of confidence", says Calum Nicholas
How a grateful Yuki Tsunoda found F1 closure as Dutch GP super-sub
Would Lewis Hamilton's attempted one-stop have worked at the Dutch GP?
Memories of Ken Tyrrell, 25 years on from his passing
How Fernando Alonso scored ninth at Zandvoort - and how Alex Albon lost a similar payday
Subscribe and access Motorsport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.
Top Comments